Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Co-Founder
Industry
Technology / Software / Internet
Website
www.iqu.com
About
There are very few people who have successfully crossed the TV and online divide but Simon is one of them. He has had leadership roles in broadcast media and online companies and has founded B2C as well as B2B businesses. Prior to iQU, Simon held senior positions at Spil Games (worldwide operator of global network of social and casual gaming platforms) and 2WayTraffic (owner of the ‘Who Wants To Be A Millionaire’ franchise and now a Sony Pictures Entertainment company).
Tags
monetisation
mobile games
mobile
in-game advertising; game marketing
game analytics; game monetisation; retention; arm;
native advertising; marketing
arm
performance marketing
retention
acquisition
games
online games
game publishers
game advertising
game developers
game affiliates
game marketing
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