Red Bull Case Study

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Red Bull Case Study

  1. 1. Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag Client AIM/Campaign Objective: Primary: To promote the 1st annual Red Bull Flugtag in Sydney on April 6th 2008 to MySpace users in NSW Secondary: to allow latecomers to enter through a Red Bull competition based custom community on MySpace. Tertiary: To further engage Red Bull’s core target market with the Red Bull brand by using the MySpace environment. Campaign outline: MySpace and Red Bull gave one lucky MySpace user the chance to design the MySpace entry to the first Red Bull Flugtag held in Sydney in April 2008. Users were asked to submit a design as a jpeg and were judged on creativity and fitting in with the theme of ‘friends’ The winner as part of their prize won an all expenses paid trip to Sydney for the event as well as $2K spending money.
  2. 2. <ul><li>Results: </li></ul><ul><li>Highly successful inaugural event! Over 30,000 people in attendance! </li></ul><ul><li>Increased Brand loyalty from MySpace users (see following page) </li></ul><ul><li>Over 9,000 Unique Visitors </li></ul><ul><li>Average time spent on page = 3:37mins per Unique Visitor </li></ul><ul><li>Over 12,000 Page Views </li></ul><ul><li>61,000 of User activity focused within NSW </li></ul><ul><li>6,024 Trailer plays of Red Bull Video </li></ul>Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag
  3. 3. See how MySpace transfers into offline benefits for our users! Our winner Julz in the hot seat! The MySpace Flugtag Team Did Red Bull and MySpace provide REAL value for Red Bulls target market? The writing is on the Wall!

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