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Telephone
Fundraising
One Ring To Rule Them All
Simon Scriver
Total Fundraising
@TotalFR
About Me

Telephone Fundraising - Simon Scriver
Telephone Fundraising - Simon Scriver
Telephone Campaigns
Relatively
Cheap

Personal

Easy To
Launch

Scalable

Easy To Stop

Instantly
Adaptable

Integrable

T...
Telephone Campaigns
Upgrades
Reactivations
Conversions
Donor Care & Thank You
One-off Appeals
Fundraiser Management
Inboun...
Call Structure
Are You Allowed To Call?
(TPS, Data Protection, Paperless DD, PCI Compliance)

Build Rapport
Thank You
Feed...
Upgrades

Telephone Fundraising - Simon Scriver
Reactivations
19%

54%

27%

Yes

No

No Contact

Telephone Fundraising - Simon Scriver
Reactivations

Telephone Fundraising - Simon Scriver
Conversions
8%
25%
67%

Yes

No

No Contact

Telephone Fundraising - Simon Scriver
Donor Response Spectrum
Regular DD Donors
Lapsed Donors
Other Regular Donors
One-Off Donors
People Who Value You
Volunteer...
Influencing Donors
“We had another member who contributed $_______”
$111.91

$115.00
$110.00
$105.00
$96.98

$100.00
$95.0...
Donor Care & Thank You
Affirmation

Validation

Feedbackation

Telephone Fundraising - Simon Scriver
Fundraiser Management

Online Event Registrants
that received a phone call
raised $131.42 more than a
registrant who did N...
Inbound
Good morning [charity]
Could I make a donation please?
Yes certainly. Just let me put you through to that departme...
Inbound
What Next?
 Corporate Fundraising
 Cold Recruitment – Supporters & Surveys
 Gift Aid
 Be Compliant
 Mystery Shop
 Te...
Simon Scriver
simonscriver@totalfundraising.ie
www.totalfundraising.ie
http://changefundraising.blogspot.ie/
+353 (1) 884 ...
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One ring to rule them all telephone fundraising

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One ring to rule them all telephone fundraising

  1. 1. Telephone Fundraising One Ring To Rule Them All Simon Scriver Total Fundraising @TotalFR
  2. 2. About Me Telephone Fundraising - Simon Scriver
  3. 3. Telephone Fundraising - Simon Scriver
  4. 4. Telephone Campaigns Relatively Cheap Personal Easy To Launch Scalable Easy To Stop Instantly Adaptable Integrable Telephone Fundraising - Simon Scriver But people hate getting calls and won’t give their bank details…
  5. 5. Telephone Campaigns Upgrades Reactivations Conversions Donor Care & Thank You One-off Appeals Fundraiser Management Inbound Telephone Fundraising - Simon Scriver
  6. 6. Call Structure Are You Allowed To Call? (TPS, Data Protection, Paperless DD, PCI Compliance) Build Rapport Thank You Feedback Update Details By the way…ask for money Telephone Fundraising - Simon Scriver
  7. 7. Upgrades Telephone Fundraising - Simon Scriver
  8. 8. Reactivations 19% 54% 27% Yes No No Contact Telephone Fundraising - Simon Scriver
  9. 9. Reactivations Telephone Fundraising - Simon Scriver
  10. 10. Conversions 8% 25% 67% Yes No No Contact Telephone Fundraising - Simon Scriver
  11. 11. Donor Response Spectrum Regular DD Donors Lapsed Donors Other Regular Donors One-Off Donors People Who Value You Volunteers Fundraisers Random Strangers Telephone Fundraising - Simon Scriver
  12. 12. Influencing Donors “We had another member who contributed $_______” $111.91 $115.00 $110.00 $105.00 $96.98 $100.00 $95.00 $90.00 $86.58 $87.44 $85.00 $80.00 Control $75 $180 Telephone Fundraising - Simon Scriver $300
  13. 13. Donor Care & Thank You Affirmation Validation Feedbackation Telephone Fundraising - Simon Scriver
  14. 14. Fundraiser Management Online Event Registrants that received a phone call raised $131.42 more than a registrant who did NOT receive a call Courtesy of Mike Johnston http://hjcnewmedia.com Telephone Fundraising - Simon Scriver
  15. 15. Inbound Good morning [charity] Could I make a donation please? Yes certainly. Just let me put you through to that department please. Morning, Fundraising. [NAME] speaking. Hiya, could I make a donation please? Yes just hang on two seconds. [SILENCE FOR 33 SECONDS} Hi. Sorry for the wait. We're just trying to find the right number to put you through to someone. Is that OK? Yep. Thanks, cheers. [SILENCE FOR 6 SECONDS] Was it an on-line donation you wanted to make? Um... Or was it just a cheque? Er...um...sorry...credit card. Yeh, that's the number we're just going to find for you. 2 seconds. Sorry for the wait. [SILENCE FOR 50 SECONDS] Sorry for the wait can I give you a ring back if you give me your contact details? Um...it's grand I'll just call back later. No, sure I can give you a ring back. It's no bother. I'm waiting for this number. No it's alright. Oh hang on! I just got it here! Hang on 2 seconds sorry. Yep, would you be able to give this number a ring? These people will be able to take your payment over the phone now. 0800... Let me just get a pen. Actually I'll just write it on the computer. OK go ahead. [GIVES NUMBER] Does that number work from the Republic of Ireland? I'm not sure. OK I'll give it a try. Thanks bye.
  16. 16. Inbound
  17. 17. What Next?  Corporate Fundraising  Cold Recruitment – Supporters & Surveys  Gift Aid  Be Compliant  Mystery Shop  Test It  Keep Doing It  Remember Why You’re Doing It Telephone Fundraising - Simon Scriver
  18. 18. Simon Scriver simonscriver@totalfundraising.ie www.totalfundraising.ie http://changefundraising.blogspot.ie/ +353 (1) 884 8002 @TotalFR

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