The Mobile web, Responsive Web Design and a Q&A with Crossrail on the recent responsive web design project. The Q&A questions do not appear in this slideshow.
This talk was presented at the 7th Cambridge Digital Marketing Conference - http://www.marketingconference.co.uk/
A shorter version of this talk was presented at Marketing Week Live in late June.
5. www.studio24.net www.crossrail.co.uk
Why does mobile matter?
of UK population own smartphones
of smartphone owners use them to
access websites
make purchases online via
smartphones
60%
51%
34%
60% 51% 34%
Source: eDigitalResearch
6. www.studio24.net www.crossrail.co.uk
Amazon, Wikipedia
and Facebook see
20% of their traffic
from mobile users
46% of shoppers
use their mobile
to conduct pre
purchase research
80% of B2B
companies take an
ad hoc approach to
mobile
Only 33% of
companies have a
mobile-optimized
site
20%
46%
80%
33%
Printinthemix
All Things D
Mobile Path to Purchase
Sources:
7. www.studio24.net www.crossrail.co.uk
Why do people access websites via mobile?
Answer questions quickly
Get information when away from computer
Pass time while waiting
Avoid missing out on things when on the go
Source: Think with Google
13. www.studio24.net www.crossrail.co.uk
"Rather than tailoring disconnected designs to .. an
ever-increasing number of web devices, we can
treat them as facets of the same experience.
We .. make them not only more flexible, but more
adaptive to the media that renders them.
In short, we need to practice responsive web
design."
Ethan Marcotte, Responsive Web Design, A List Apart, May 25th, 2010
Source: Responsive web design, A List Apart
17. www.studio24.net www.crossrail.co.uk
Google now penalises a misconfigured mobile
site
Faulty redirects
Mobile-only error pages
Unplayable video
App download popups
Source: Google Webmaster Central Blog
23. www.studio24.net www.crossrail.co.uk
It’s not lots of fixed layouts
Flexible layout is important
Don’t design fixed layouts to breakpoints
Let your content guide how the layout changes
28. Thanks!
where the web works
www.studio24.net
@simonrjones
@studio24
Find this talk on www.slideshare.net/simonrjones
www.crossrail.co.uk
@crossrail