Be the first to like this
This paper was written for the 2nd International Aviation Management Conference 2014 organized by the Emirates Aviation University in Dubai, UAE. It elaborates an often ignored commercial potential of non-core and distant countries. It is shown that airlines can seek incremental revenues in off-line markets utilizing their current distribution channels at minimum investment. Yet the airlines often miss these opportunities by not having set their fares accordingly. The study, supported by sound literature review, analyzes these points of issue, proposes an airfare global distribution strategy for higher incremental revenues from non-core and distant countries and provides recommendations for implementing this strategy.