Evaluation Question 4
How did you use media technologies in the construction
and research, planning and evaluation stages?
INT. OFFICE - DAY
The office is clean and has a crisp feel to it. A large
wooden table decorated with allocated glasses of water,
pens and paper. DANIEL (26) and MIKE (28) are stood at
the front of the room next to a projection board
preparing their presentation.
Within a moment, the room is filled with various
executives and heads of corporations, filing in and
taking their place at the table. The two young men feel
the glare of authority upon them.
Good afternoon, ladies and gentlemen.
My name is Daniel-
-and I’m Michael-
-and this is our evaluative
Daniel attempts to inject his charisma with a dose of
enthusiasm, which is not well received.
The question in hand is-
He press a button on a remote, switching the slide.
-how did you use media technologies in
the construction and research, planning
and evaluation stages?
’Tis indeed, Dan. But we aren’t here to
discuss the brilliance of it, we’re
here to answer this from our own
experience of the music video process.
Yes! Now I’m sure you’ve all had time
to view our music video and have many
thoughts on it, but we’ll save those
The executive audience are not amused by their
enthusiastic approach, yet they continue in this manner.
But for now-
Mike once again changes the slide on the presentation to
reveal a slide baring a single word: “RESEARCH”.
What media technologies did we use in
our research of our music video?
To begin with, we had to research the
genre, audience and similar artists
before we could begin planning our
That’s right. And with setting out to
do this, we began with using various
search engines such as Google and Bing
to discover more about our chosen
Once we had done this, we had a small
portfolio of bands and fan bases in
which to research further into, such as
Nirvana and The Velvet Underground, as
well as, of course The Pixies.
We then researched their music videos,
using various video streaming websites
such as YouTube and Vimeo, and looked
for common elements within them, such
as how they adhered to Goodwin’s Seven
The audience mutter quietly to each on some of the
decisions they had made in their research so far.
Once we had a sufficient amount of
information about these bands and their
fan bases, we needed to put pen to
paper. Or should I say: finger to
Daniel awaits a laugh from the audience, yet receives
nothing except an overreacted response from Mike.
We won’t try jokes then.
Anyway, we did this mostly by using the
technologies within Microsoft Office,
for example, Word and Powerpoint were
our most utilised softwares in this
We created many documents displaying
the research we had uncovered in our
pursuit, as well as creating several
music video analysis, as to get a sense
of what we would have to produce.
After this, we began the process of
getting our research seen. We were
instructed to produce a blog to
document our journey from beginning to
We would then upload each piece at
appropriate times. To do this, we had
to go through the process of embedding
our work. We did this by uploading it
to SlideShare, and then receiving an
embed code to place on our blog.
Therefore concluding the research
aspect of our presentation.
Mike straightens his tie and takes a swig of water before
moving onto the next slide: “PLANNING”.
Once our research had finished, we
needed to begin planning our own music
video. We did this mostly once again
through using Microsoft Office
products, such as Word and Excel.
We used Word in the planning of a
storyboard for our video as well as a
starting point for brainstorming ideas.
Once we had these basic brainstorms
down, we went away to the drawing board
to create our vision.
This leads us onto the pitching of our
presentation. We were tasked with
selling our music video idea to
executives, like yourselves, in an
attempt to get it produced.
For this, we had to create a powerpoint
presentation to accompany us in our
pitch. We did this using Microsoft
Once we had completed our pitch, we
were instructed to go out and create
our music video, leading us to-
The powerpoint slide changes to: “CONSTRUCTION”
With the construction of our music
video, the media technologies which we
predominantly utilised were that of
hardware, such as cameras, lighting and
We were assigned to use a Panasonic AG-
AC90 to film our music video, along
with a suitable tripod and various
We were allowed to chose from redhead
and liliput lighting, yet generally
chose to use the lighting rig available
on the set.
Upon finishing the filming of our
video, we set out to edit it into our
We did this by using the Apple software
Final Cut Pro 7. Having used it in
previous projects, we felt comfortable
with the task at hand.
The desire for many effects allowed us
to experiment with the different
filters and effects that Final Cut Pro
had to offer, to which we chose a
select few, such as ‘Day for Night’ and
Once our video was created, we had to
set about making our digipack, and a
poster to advertise this.
We had to research the layout and
contents of a traditional digipack
before setting put to create it. Once
again, we used various search engines
to do this, Word to create our findings
and SlideShare to distribute them.
In creating our digipack, we used Adobe
Photoshop to get our desired outcome.
We also used this software to create
The slide changes once more to show: “EVALUATION”.
What technologies did we use in our
We chose to utilise many of the
technologies that we had previously
used in all the other stages of our
We used the same Panasonic camera to
interview our audience in order to
analyse their feedback, as well as
producing a questionnaire on Word for
them to fill out.
Concluding this, we created a Prezi
presentation to display one of the
other evaluation questions. Then going
on to create a powerpoint presentation
using Apple’s software Keynote.
We even used Apple Pages to create the
script that we’re appearing in right
Daniel performs a slight expulsion of display to the
executives before returning to his previous state.
Anyway, this concludes our evaluative
And we hope we have answered the
question of “how did you use media
technologies in the construction and
research, planning and evaluation
Thank you once again ladies and
We hope you enjoyed our presentation.