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Brightonseo presentation 2012

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My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.

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Brightonseo presentation 2012

  1. 1. FOR MOST PEOPLE CONTENT STRATEGYLOOKS LIKE THIS… BLOG POST BLOG POST BLOG POST @simonpenson
  2. 2. @simonpenson
  3. 3. A GREAT CONTENT SCHEDULE NEEDSPEAKS AND TROUGHS @simonpenson
  4. 4. EXAMPLES OF TROUGHS DAY TO DAY ‘REGULARS’ @simonpenson
  5. 5. EXAMPLE OF A PEAK BIG BANG FOR TV BIG BANG PRINT @simonpenson
  6. 6. STRUCTURING THE PLAN > PEAKS @simonpenson
  7. 7. NO.1 > DATA VISUALISATION > A BIG IDEA http://www.visual-literacy.org/periodic_table/
  8. 8. VISUALISATION EXAMPLE Google uses it: http://www.chromeexperiments.com/
  9. 9. NO.2 > GREAT LINKBAIT > A BIG IDEABIG BUDGET > SMALL BUDGET >INCREDIBOX.COM ROSSKEMPFOLDS270,000 LIKES, 79,000 SHARES, 2200 LINKS PR3 > 36 LINKS > 15500 LIKES
  10. 10. TEST HOW IT FLOWS @simonpenson
  11. 11. VISUALISE FLOW ACROSS EACH CHANNEL HIGHCHARTS.COM STACKED AREA CHART
  12. 12. YOUR FLOW ACROSS EACH CHANNEL Y X CREATION TIME / DATE = FLOW
  13. 13. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UKDOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG

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