Nike New Product Marketing


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This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.

Published in: Business, Design
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Nike New Product Marketing

  1. 1. H2o Considered (New Product Marketing)
  2. 2. Market Need <ul><li>High demand for bottled, filtered and chilled water. </li></ul><ul><li>Shift towards more environmentally friendly products </li></ul><ul><li>According to the survey: </li></ul><ul><li>89% of the respondents drink bottled water </li></ul><ul><li>71% also said that they would reuse water bottles after drinking the purchased water </li></ul><ul><li>Product attributes influencing purchase decision: Quality, Design and Cost effectiveness </li></ul>
  3. 3. One of the world’s most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the sporting and fashion worlds “If you have a body, you are an athlete”
  4. 4. Concept Generation
  5. 5. Concept Generation
  6. 6. Concept 1 Components
  7. 7. Project / Concept Evaluation
  8. 8. Scoring Model
  9. 9. Sales Forecasting
  10. 10. Profit Forecast
  11. 11. <ul><li>Target market People within the Generation Y age group: University Students, Athletes, Outdoors Enthusiasts and Travellers Differentiation Innovative product features never seen before (Cooling and Filtering). Superior look Nike brand image Scheduled Release date: June 2010Recommended retail price: $34.95 </li></ul>Product Protocol
  12. 12. Design
  13. 13. Design
  14. 14. Design
  15. 15. Design
  16. 16. Factors considered by industrial designers
  17. 17. Launch
  18. 18. Launch
  19. 19. Launch
  20. 20. Thank You Simon N. Reynolds Twitter: @simonnreynolds