IP protectionin the UK andEurope— a complete —service for overseasassociatesPatents | Trade Marks | Designs
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 02Contents—— AdamsonJones offers you a refreshing difference 04 Welcome to AdamsonJones 05 Collaborating and communicating 06 Expertise and understanding 07 Insight and advice 08 Costs and reciprocity 09 Managing the relationship 10 Maintaining the relationship 11 Getting in touch
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 03
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 04Welcome to AdamsonJones—— When you’re looking for an IP associate in Europe orthe UK, choosing the right attorney involves importantconsiderations. Which offers the right level of technicalexpertise? Which provides proactive advice and goodvalue for money? Which is looking to provide reciprocalwork for your firm in your own territory?To this end, AdamsonJones offers you a Reciprocal – we actively look for opportunitiesrefreshing difference. Our approach is based on to provide reciprocal work for the benefit of oura spirit of openness. Efficient communication, overseas associates.a proactive approach and the highest level The AdamsonJones Differenceof technical expertise combine to make the AdamsonJones offers a complete IP protectionjourney to protection in Europe or the UK service encompassing patents, trade markssimpler, smoother and more satisfying for all. and design protection in the UK and Europe.AdamsonJones can demonstrate the attributes Our service is driven by your clients’ needs, andthat make us an ideal associate for your firm: your’s. We do not provide off-the-shelf solutionsCollaborative – we work closely with you and or quick fixes. The AdamsonJones differenceinvolve you in the process to generate the can be found in the detail of everything we do.best outcome for you and your client.Affordable – we offer the high qualityadvice and expertise expected of theUK profession but at costs significantlylower than the UK norm.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 05Collaborating and communicating—— Effective collaboration is at the heart of therelationships we have established with our overseasassociates. When dealing with the UK and EuropeanPatent and Trade Mark Offices on your behalf, weprovide clear advice and ensure you are kept informedof progress at all times. Close collaboration is keyto the successful outcomes we achieve.A smoother process The AdamsonJones DifferenceWe work closely with your firm and involve We do not believe in blindly following youryou in the protection process to achieve the instructions. Nor do we chart a course of ourbest outcome for your client. By sharing the own design. Instead, AdamsonJones works withworkload, AdamsonJones creates a smoother you to understand your – and your client’s –process, providing all the guidance you ultimate objectives. We then use this knowledgeneed but maintaining your full involvement to plot a strategy that is best suited to achievingat all stages. a successful outcome.Providing clear feedbackAdamsonJones is an effective intermediarybetween your firm and the UK and EuropeanPatent and Trade Mark Offices. Becausefeedback and news on progress are critical,we take great care to share information in aclear, simple and direct way.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 06Expertise and understanding—— When you’re seeking protection for your client’sinnovation in Europe or the UK, it’s good to knowyou’re talking with a firm that understands theissues you’re describing.High level of technical expertise The AdamsonJones DifferenceAdamsonJones’ IP attorneys demonstrate an We offer an engaging and vibrant blend of youthunprecedented level of technical expertise. and experience, with technical expertise in aMany hold 1st class degrees or a PhD in a variety of different disciplines. AdamsonJonesspecialist science or engineering discipline, and is ambitious, dynamic and progressive. Weall have their academic expertise augmented always remember that our success dependsby several years of rigorous training as UK and on delivering successful outcomes to youEuropean IP attorneys. and your client.Understanding your client’s objectivesUnderstanding the value of your client’sinnovation requires not only technical expertiseand knowledge of intellectual property law,but also an appreciation of the commercialfactors involved. Again, these are areas wherethe AdamsonJones team is well versed, andwhere the true value of AdamsonJones’ adviceis based.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 07Insight and advice—— Having gained a thorough understanding of yourclient’s innovation, AdamsonJones’ IP attorneys areready to implement your instructions. It is here thatour expertise and experience truly bear fruit.Local knowledge The AdamsonJones DifferenceAdamsonJones will consider your instructions AdamsonJones fights your client’s corner in theand adapt them to the specific requirements of application process. In seeking the optimumUK and European law and practice, consulting degree of protection, AdamsonJones has a rarewith you wherever necessary. We will work with tenacity in all negotiations and a determinationyou to plot the best route forward, always aiming not to take the easy way out.to get things right, first time and every time.Negotiating on your behalfFiling an application is just the start of a toughprocess of negotiation. Throughout this process,we strongly represent your client’s intereststo produce the most satisfactory outcomepossible. We believe in collaboration – wewill act on your instructions efficiently, butprovide our own input wherever we believeit appropriate to do so.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 08Costs and reciprocity—— Though we will not compromise on the quality ofour work, our fees are lower than the average chargedby UK IP attorneys, offering you and your clientsexceptional value for money.Competitive fees The AdamsonJones DifferenceBy making our services affordable, we increase AdamsonJones is flexible on fee structurethe likelihood of your clients filing in Europe or and will work with you to accommodate yourthe UK, creating more business for your firm needs, and your clients’. We are always happyand less pressure on you to compromise and to enter a dialogue on fees and to providediscount your fees in order to meet your quotes which provide the detail and theclients’ overall fee expectations. certainty your clients require.ReciprocityAdamsonJones actively looks for opportunitiesto provide reciprocal work for our overseasassociates. We have worked with IP attorneysin virtually every country in the world, andregularly receive instructions from manycountries, including the USA, Japan, Germany,Canada, Australia, India and Brazil, to namejust a few.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 09Managing the relationship—— Such are the timescales, procedures and processesinvolved in applying for intellectual property protection,the need for robust administration systems is paramount.The AdamsonJones office systems enable us to manageyour cases efficiently and effectively.Highly efficient we communicate with you in the clearest andAdamsonJones operates a completely most direct manner whenever you need to takeelectronic system of file maintenance and job action, and we provide clear progress updatestracking. This encompasses all correspondence, whenever a key stage has been reached.scheduling and document filing. Not only does The AdamsonJones Differencethis enable us to call up information on your AdamsonJones has a completely openapplication at a moment’s notice, it also means approach to processes, communication andwe are able easily to update you on the key charging. This builds trust and approachabilitystages and to notify you each time your in our relationship.input is required.Keeping you informedTo make life easier for you and to ensure thatall documentation is supplied when required,AdamsonJones takes a proactive approach tomanaging the application process. This means
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 10Maintaining the relationship—— At AdamsonJones, we are in it for the long haul. Weaim to build mutually beneficial long term relationshipswith our overseas associates. We appreciate that thesecan only be achieved by doing what is best for your firm’sclients and, as a consequence, for you.Advice on new rules The AdamsonJones DifferenceYou can have total confidence in AdamsonJones’ Good communication is built into ourexpertise in every aspect of intellectual property processes, from the outset and throughout ourprotection in the UK and Europe. We provide relationship. Critically, we are strong advocatesproactive advice to help your firm understand of the need to be clear about the process andthe impact of new rules whenever they arise. to explain issues with total transparency – soWe also offer recommendations for the most building trust and avoiding complications orbeneficial course of action when new rules misunderstandings.dictate changes.Renewals serviceShould it be required by you or your client,AdamsonJones also takes care of all necessarypatent, trade mark and design renewals aspart of our complete service.
AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 11Getting in touch—— For more information about how AdamsonJonescan help you and your clients contact Steve Jones orSimon Cooper. Steve JonesAdamsonJones Talk to usBioCity Nottingham Whatever your UK or European intellectual property needs, AdamsonJones is ready to help. Whether youPennyfoot Street are considering filing in the UK or Europe for the firstNottingham NG1 1GF time, or you wish to consider new options for futureUnited Kingdom filings, we would like to explore the ways that we can work with you. Please call or email to arrange an initialTelephone discussion, with no obligation and at no charge.+44 115 947 7977 Find usFax AdamsonJones is based at BioCity, Nottingham’s Simon Cooper+44 115 947 7978 bioscience and healthcare innovation centre. The UK Intellectual Property Office is within easyEmail reach, and the nearby Nottingham East Midlandscontact@adamson-jones.co.uk and Birmingham International airports provide access to the European Patent Offices in Munich and The Hague. Visit us Go to our website www.adamson-jones.co.uk for up-to-date information and contact details, to download a location map and to subscribe to our email newsletters.