Increasing your Klout


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A simple presentation explaining what Klout is and how to improve your Klout score by increasing your online influence. Written by Simon McDermott (@simonmc and @kloutbait)

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Increasing your Klout

  1. 1. How to increase your
  2. 2. What is Klout? <ul><li>Klout, with your permission, </li></ul><ul><li>accesses your Twitter, Facebook </li></ul><ul><li>and LinkedIn information to </li></ul><ul><li>assess the influence you have </li></ul><ul><li>online </li></ul><ul><li>Scores range from 1-100 </li></ul><ul><li>20-40 is a reasonable score, 40 or above are well networked people, 70 or above is for very active, celebrities etc. </li></ul>
  3. 3. Why is it important? <ul><li>Klout negotiates deals with advertisers who then offer </li></ul><ul><li>free stuff to influential people </li></ul><ul><ul><li>E.g. Spotify, Disney </li></ul></ul><ul><li>Klout is a “currency” that retailers and employers may use, to see who is influential online </li></ul><ul><li>Klout is partnering with services like Foursquare , so best deals may come with a good score </li></ul>
  4. 4. What impacts the score <ul><li>No. of followers talking with you </li></ul><ul><ul><li>Respond or like Facebook posts </li></ul></ul><ul><ul><li>@reply you or Re-tweet your tweets </li></ul></ul><ul><li>Activity levels </li></ul><ul><ul><li>Users notice a drop in score when they go on holiday </li></ul></ul><ul><li>Interaction with influencers </li></ul><ul><ul><li>Klout scores do best when you are conversing with people with high Klout scores and they respond </li></ul></ul>*Obviously President Obama is more influential, Klout rewards engagement
  5. 5. How to increase your score? <ul><li>Step 1: </li></ul><ul><ul><li>Content strategy </li></ul></ul><ul><ul><ul><li>Pick the topics you love and know most about </li></ul></ul></ul><ul><ul><ul><li>Focus on tweeting these topics and use hashtags i.e. #bedandbreakfast #ecology #tourism </li></ul></ul></ul><ul><ul><ul><li>Being known for a niche improves likelihood of re-tweet and likes. You will also get content forwarded to you which you can then share. </li></ul></ul></ul><ul><ul><ul><li>In Facebook, simple is best, posting pictures or small updates often create most interaction </li></ul></ul></ul><ul><ul><ul><ul><li>Facebook is normally more personal that twitter and your content will reflect that </li></ul></ul></ul></ul>
  6. 6. How to increase your score? <ul><li>Step 2: </li></ul><ul><ul><li>Influencer strategy </li></ul></ul><ul><ul><ul><li>Who is most influential in your network </li></ul></ul></ul><ul><ul><ul><li>Seesmic has Klout scores per tweet or Tweepi (premium) enables you to sort followers by Klout </li></ul></ul></ul><ul><ul><ul><li>Engage in conversation with the influential (scores over 40) </li></ul></ul></ul><ul><ul><ul><li>Be real...Don’t talk just to have a better Klout score... </li></ul></ul></ul>
  7. 7. How to increase your score? <ul><li>Step 3: </li></ul><ul><ul><li>Get outside and get networking </li></ul></ul><ul><ul><ul><li>The best way to get higher Klout is to get a better network i.e. Get business cards </li></ul></ul></ul><ul><ul><ul><li>What events are in your neighbourhood that have good online connections </li></ul></ul></ul><ul><ul><ul><ul><li>i.e. Social media events, speaking occasions, trade shows </li></ul></ul></ul></ul><ul><ul><ul><li>Justin Bieber and Obama didn’t get a high Klout score from behind a PC (I’m guessing they don’t know it exists...) </li></ul></ul></ul>
  8. 8. How to increase your score? <ul><li>Step 4: </li></ul><ul><ul><li>Time and reflection </li></ul></ul><ul><ul><ul><li>Be patient and be realistic </li></ul></ul></ul><ul><ul><ul><ul><li>My 800 LinkedIn connections took 7 years, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1,200 followers to 1,300 followers took one year </li></ul></ul></ul></ul><ul><ul><ul><ul><li>I don’t try and increase Facebook friends to have a higher Klout (that’s crazy) </li></ul></ul></ul></ul><ul><ul><ul><li>A score of 40+ will be in top 50% comfortably and maintaining a score over 60-70 is a lot of work, make sure it is worth it!!! </li></ul></ul></ul>
  9. 9. Going forward <ul><li>Check out </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Follow @kloutbait on Twitter </li></ul><ul><li>Personal coaching </li></ul><ul><ul><li>If you want a one hour session and a one page plan to increase your online influence contact us at [email_address] , cost starts at $199 for individuals and $999 for corporate clients </li></ul></ul>
  10. 10. Finally! Keep it in perspective ;)