Communication     NOT Masturbation
Most start ups
Simon’scommunication  continuum™
TOO EARLY            CASE STUDY
JUST RIGHT             CASE STUDY
Final advice• Relationships with journo and bloggers are long term•   Pay for good content, maybe more cost effective than...
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Communication not masturbation

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Presentation for Founder Institute remiding founders to look for publicity when it helps the business the most...Title was meant to be "catchy"

Published in: Business, Technology
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Communication not masturbation

  1. 1. Communication NOT Masturbation
  2. 2. Most start ups
  3. 3. Simon’scommunication continuum™
  4. 4. TOO EARLY CASE STUDY
  5. 5. JUST RIGHT CASE STUDY
  6. 6. Final advice• Relationships with journo and bloggers are long term• Pay for good content, maybe more cost effective than PR• Blog or tweet or Facebook about your topic, you love it, right?• If u can afford PR agencies, keep it tight and focussed

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