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10 Mobile Game Design
Trends from East & West
Simon Newstead
CEO, Frenzoo
About
● CEO & Game Designer
● Studio of 25 people in HK and USA
● 3D Lifestyle games for women
● 20M+ downloads mostly in ...
1/ Touch-first interfaces
● More swipe and gestures in core mechanics
● Anticipate more games with flick & fling
eg- Dawn of Titans
2/ RPG mechanics in all genres
● Party, leveling, evolve, fuse etc
● Increased sense of ownership & investment
● Expect mo...
eg- Marvel Contest of Champions
eg- Criminal Case collect & customize
3/ Evolved mechanics
● Continued iteration on proven formulas
eg DomiNations vs Clash
eg Candy Crush Soda Saga new
match 3 gameplay modes
4/ Gacha keeps growing
with more sophistication...
How this mechanic works:
- gem gacha ->3+ characters
- All characters can be sold for a rings ...
5/ Auto-play modes
AI mode that plays on your behalf...
● New play behaviour emerging
● Prediction - ios8 notifications, background play
● Brands are waking up to games as a media
6/ IP use increasing
7/ Better Word of Mouth
eg- Summoners War
Additional ways to invite friends
- SMS
- Email
- Line
- Facebook … So on
Reward...
8/ Deeper Cross Promo
3D Simulation GameMovie Game
“Let’s take a break
from shooting - I
know a hot resort!”
Make the most...
9/ Production quality rising…
Driven by great hardware improvements eg- A8X SOC
but RAM?!
To 512MB or not to 512MB, that is the question...
Side note - art still needs to
fit the audience
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10/ Added depth to social
● More ways to communicate, plan, help,
manage roles, compete, share rewards etc
● Social also being added to other genres
outside of battle/rpgs
● Great foundation for a strong elder game
Bonus Trend
● Game dev tools are rapidly improving
● Easier to gather data and iterate faster
Final notes
● Lots more exciting things happening
○ Hardcore gets viable (FPS, MOBA, ARPG)
○ Emergence of story games
○ Ev...
Mobile game design trends from east and west   mgf - simon newstead
Mobile game design trends from east and west   mgf - simon newstead
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Mobile game design trends from east and west mgf - simon newstead

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10 mobile game design trends from East & West, as presented at the Mobile Game Forum event in 2015. Topics covered include:
Touch-first interface
RPG mechanics cross genres
Evolved mechanics
Sacha keeps growing
Auto-play
IP useincreasing
Better word of mouth
Deeper cross promo
Production quality rising
Added depth to social

Published in: Internet
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Mobile game design trends from east and west mgf - simon newstead

  1. 1. 10 Mobile Game Design Trends from East & West Simon Newstead CEO, Frenzoo
  2. 2. About ● CEO & Game Designer ● Studio of 25 people in HK and USA ● 3D Lifestyle games for women ● 20M+ downloads mostly in USA
  3. 3. 1/ Touch-first interfaces ● More swipe and gestures in core mechanics ● Anticipate more games with flick & fling
  4. 4. eg- Dawn of Titans
  5. 5. 2/ RPG mechanics in all genres ● Party, leveling, evolve, fuse etc ● Increased sense of ownership & investment ● Expect more customization and meta games
  6. 6. eg- Marvel Contest of Champions
  7. 7. eg- Criminal Case collect & customize
  8. 8. 3/ Evolved mechanics ● Continued iteration on proven formulas eg DomiNations vs Clash
  9. 9. eg Candy Crush Soda Saga new match 3 gameplay modes
  10. 10. 4/ Gacha keeps growing
  11. 11. with more sophistication... How this mechanic works: - gem gacha ->3+ characters - All characters can be sold for a rings (rings can only be gained from selling 3 star + characters or 3 star + weapons) - Special characters (super useful) can only gained using the ring currency through another gacha
  12. 12. 5/ Auto-play modes AI mode that plays on your behalf...
  13. 13. ● New play behaviour emerging ● Prediction - ios8 notifications, background play
  14. 14. ● Brands are waking up to games as a media 6/ IP use increasing
  15. 15. 7/ Better Word of Mouth eg- Summoners War Additional ways to invite friends - SMS - Email - Line - Facebook … So on Rewards other than currencies as a strong incentive, rewards you just for the invitation sent More social channels, meaningful incentives
  16. 16. 8/ Deeper Cross Promo 3D Simulation GameMovie Game “Let’s take a break from shooting - I know a hot resort!” Make the most of UA spend and userbase
  17. 17. 9/ Production quality rising… Driven by great hardware improvements eg- A8X SOC
  18. 18. but RAM?! To 512MB or not to 512MB, that is the question...
  19. 19. Side note - art still needs to fit the audience Zynga Wizard of Oz Slots Zynga Poker
  20. 20. 10/ Added depth to social ● More ways to communicate, plan, help, manage roles, compete, share rewards etc
  21. 21. ● Social also being added to other genres outside of battle/rpgs ● Great foundation for a strong elder game
  22. 22. Bonus Trend ● Game dev tools are rapidly improving ● Easier to gather data and iterate faster
  23. 23. Final notes ● Lots more exciting things happening ○ Hardcore gets viable (FPS, MOBA, ARPG) ○ Emergence of story games ○ Events as core mechanics ○ etc... ● It’s a great time for mobile games! simon@frenzoo.com iteratingfun.com

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