Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

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Getting your first 10,000 users - thoughts and ideas from our experience with Frenzoo.com

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Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

  1. 1. Getting your first 10,000 users [email_address]
  2. 2. About us Virtual World - Download Frenzoo – Web Based <ul><li>Easy & simple </li></ul><ul><li>Play anywhere </li></ul><ul><li>Can distribute </li></ul>
  3. 3. You made it beyond family & friends Enough to get accurate metrics & feedback Can do A/B testing and iterate faster First network effect & community So, why 10,000?
  4. 4. Amazing product at launch Tell a few friends … few days later… 10,000 users! Ideal world
  5. 5. Assume a 33% conversion rate How to drive 30,000 visitors to your site/app? 1/ SEO and organic search 2/ Press coverage 3/ Paid acquisition 4/ Word of mouth, user viral Real World
  6. 6. Research your keywords & competition Check total search volume (eg Google Adwords tool) Develop “share worthy” content & links Start in advance of launch eg- expert blog Do you have the time? 1/ SEO and Organic Search
  7. 7. Tech Crunch!?! Dangerous – are you ready for that traffic? Is that traffic relevant to you? Is effort worth it? Pros – great kickstart when you’re ready, great for SEO Note - Smallers bloggers can be early adopters, give great feedback 2/ Press Coverage
  8. 8. Test keywords and call to action Excellent way to research market & get users Efficient use of time Targeted traffic, validate your app is useful Can start cheap eg 0.5 HKD a click (long tail) 3/ Paid Acquisition
  9. 9. <ul><li>What is it that will entice users to share? eg </li></ul><ul><ul><li>Dropbox – extra space </li></ul></ul><ul><ul><li>Frenzoo – extra coins to buy things </li></ul></ul><ul><ul><li>Farmville – more neighbours to help you </li></ul></ul><ul><li>Or… awesome factor? Brand? Eg- Airbnb.com </li></ul><ul><li>Be aware – usually people don’t actively share </li></ul><ul><li>Being on FB/distribution platform makes it easier </li></ul>4/ Word of Mouth / Viral
  10. 10. How they got to the site? What they are expecting? (entry poll) What was their behaviour on the site? (metrics, real time tracking, a/b test) Why are they leaving? (exit poll) Final note Once they are on your site, gather all you can
  11. 11. <ul><li>[email_address] </li></ul><ul><li>We’re hiring </li></ul><ul><li>Web programmer </li></ul><ul><li>Database programmer </li></ul><ul><li>UI designer </li></ul>Go for it! Thanks!

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