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For the fifth consecutive year Carlsberg participates in Earth Hour 2012!
How has the Carlsberg Group celebrated Earth Hour in the previous years? - Impressions from Earth Hour 2007-2011
Earth Hour 2007 - A new sustainability initiative is born! <ul><li>The Earth Hour initiative started in 2007 in Sydney, Au...
Earth Hour 2008 – Going global <ul><li>In 2008 the Earth Hour message grew into a global sustainability movement  </li></u...
Earth Hour 2009 – Participation grows <ul><li>Hundreds of millions of people participate </li></ul><ul><li>4000 cities </l...
Carlsberg’s Earth Hour facts 2009 <ul><li>Facts 2009 </li></ul><ul><li>14 Carlsberg companies participate </li></ul><ul><l...
..and Carlsberg highlights 2009
Carlsberg’s Earth Hour facts 2010 <ul><li>Facts 2010 </li></ul><ul><li>19 Carlsberg companies participate </li></ul><ul><l...
…and Carlsberg highlights 2010 Croatia – Newspaper coverage 2010
Indochina – Before and after 2010
Banners and posters from Indochina, Poland, and Malaysia 2010
Impressions from Malaysia 2010
Impressions from Earth Hour 2011 from Ukraine, HQ, Serbia, and Baltika <ul><li>21 Carlsberg Group companies switched of th...
Get involved in Earth Hour 2012 and show action for climate change! <ul><li>Join Carlsberg and  turn off the lights  on Ma...
Thank you for your time!
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
Carlsberg Group. Earth hour participation 2008-2012
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Carlsberg Group. Earth hour participation 2008-2012

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A quick overview of some of the initiatives carried out in the Carlsberg Group from 2008 - 2012 in connection with Earth Hour.

We are swiching off again in 2012, are you?

Published in: Technology
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Carlsberg Group. Earth hour participation 2008-2012

  1. 2. For the fifth consecutive year Carlsberg participates in Earth Hour 2012!
  2. 3. How has the Carlsberg Group celebrated Earth Hour in the previous years? - Impressions from Earth Hour 2007-2011
  3. 4. Earth Hour 2007 - A new sustainability initiative is born! <ul><li>The Earth Hour initiative started in 2007 in Sydney, Australia </li></ul><ul><li>2,2 million homes and businesses participated </li></ul><ul><li>10,2% less energy during the Earth Hour </li></ul><ul><li>Equals taking 48,000 cars of the road for a year </li></ul>
  4. 5. Earth Hour 2008 – Going global <ul><li>In 2008 the Earth Hour message grew into a global sustainability movement </li></ul><ul><li>50 million people switched off their lights in 35 countries & 370 cities </li></ul><ul><li>Global landmarks turning off the light </li></ul><ul><ul><li>Golden Gate Bridge in San Francisco </li></ul></ul><ul><ul><li>Rome’s Colosseum </li></ul></ul><ul><ul><li>The Sydney Opera House </li></ul></ul><ul><ul><li>Burj Al Arab </li></ul></ul><ul><li>Carlsberg Group 2008 facts: </li></ul><ul><li>3 Carlsberg companies participate for the first time </li></ul><ul><li>3 Carlsberg sites switch off </li></ul><ul><li>6 Carlsberg office buildings and distribution centres switch off </li></ul><ul><li>6 signs go black </li></ul>
  5. 6. Earth Hour 2009 – Participation grows <ul><li>Hundreds of millions of people participate </li></ul><ul><li>4000 cities </li></ul><ul><li>88 countries </li></ul><ul><li>Earth Hour 2009 was the world’s largest global climate change initiative </li></ul>
  6. 7. Carlsberg’s Earth Hour facts 2009 <ul><li>Facts 2009 </li></ul><ul><li>14 Carlsberg companies participate </li></ul><ul><li>42 Carlsberg sites (breweries and malting plants) switch off </li></ul><ul><li>33 Carlsberg office buildings and distribution centres switch off </li></ul><ul><li>60 Carlsberg signs going black </li></ul><ul><li>26000 Carlsberg employees affected </li></ul><ul><li>Activities 2009 </li></ul><ul><li>Press releases and coverage </li></ul><ul><li>Internal communication on intranets, information boards and in employee magazines </li></ul><ul><li>Display of Earth Hour logo on local web pages </li></ul><ul><li>Cooperation with the local WWF in all countries </li></ul><ul><li>Production of posters, stickers, wall papers etc. </li></ul><ul><li>Provide employees with advice on saving energy </li></ul>
  7. 8. ..and Carlsberg highlights 2009
  8. 9. Carlsberg’s Earth Hour facts 2010 <ul><li>Facts 2010 </li></ul><ul><li>19 Carlsberg companies participate </li></ul><ul><li>33 Carlsberg sites (breweries and malting plants) switch off </li></ul><ul><li>Approx. 110 Carlsberg signs go black </li></ul><ul><li>Approx. 30.000 Carlsberg employees affected </li></ul><ul><li>Selected activities 2010 </li></ul><ul><li>A “Green Month”-campaign in the brewery starting just before Earth Hour, including Forest Cleaning, green hero launch etc </li></ul><ul><li>Launch of “3R’s at workplace”-campaign Reduce, Reuse, Recycle. </li></ul><ul><li>Company website & intranets turned black and white </li></ul><ul><li>Web Cast of Managing Director supporting Earth Hour </li></ul><ul><li>Office staff wore black on Friday, a day prior to the event </li></ul><ul><li>Employees were asked to send ideas for energy efficiency on the job </li></ul><ul><li>Employees were encouraged to turn of their lights at home </li></ul>
  9. 10. …and Carlsberg highlights 2010 Croatia – Newspaper coverage 2010
  10. 11. Indochina – Before and after 2010
  11. 12. Banners and posters from Indochina, Poland, and Malaysia 2010
  12. 13. Impressions from Malaysia 2010
  13. 14. Impressions from Earth Hour 2011 from Ukraine, HQ, Serbia, and Baltika <ul><li>21 Carlsberg Group companies switched of their lights at 8.30 pm. </li></ul>
  14. 15. Get involved in Earth Hour 2012 and show action for climate change! <ul><li>Join Carlsberg and turn off the lights on March 31st 2012 from 8.30pm-9.30pm! </li></ul>
  15. 16. Thank you for your time!

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