Cloud is more thanjust accounting software        Simon Foster      Managing Director     Shoeboxed Australia       @foste...
My Background
Why Cloud?
Who does this?                 http://www.flickr.com/photos/billburris/
Attitudes to Cloud• According to the SAGE Business Index 2012                           Micro Business     Small Business ...
Cloud Business       Advisory for SMEs• 64% of AU/NZ business owners see their accountant  as the most trusted advisor for...
SME CloudStart with The Small Business Web –  www.thesmallbusinessweb.com   ‘As a startup owner, you probably don’t care a...
 Checklist1.      Is the business ready?     a) Compliance requirements     b) Business process complexity     c) Busines...
 Checklist2.      Vendor suitability     a) Longevity     b) Security & Privacy policies     c) Data export & Vendor lock...
 Checklist3.      Simplicity     a) Configurability     b) Integration with accounting systems & other        products   ...
 Checklist4.      Total cost of ownership     a) Utility pricing     b) ROI     c) Cost at scale
Product Categories•   Client accounting (ledger, payroll, inventory)•   POS•   Ecommerce•   Sales & Marketing Automation• ...
Sales & Marketing    Automation• Customer Relationship Management (CRM)  Compete with the big guys without the expense  – ...
Sales & Marketing    Automation• Email Marketing  – MailChimp  – ConstantContact  – iContact  – Campaign Monitor• Event Ma...
Scheduling &      Job Tracking•   Connect2Field•   GeoOp•   Timely•   WorkflowMax
Customer Service &     Helpdesk• Zendesk• Uservoice• Salesforce.com
Human Resources• EnableHR• Workforce Guardian
Office Productivity &       StorageEmail• Microsoft Office365• Google AppsStorage• Box.net• Dropbox• SharefileClient Docum...
Advise Away!
Thank you!           Questions?           Simon Foster simon@team.shoeboxed.com.au @fostersimonj / @shoeboxedaust         ...
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Cloud is more than just accounting software

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Presentation from ATSA 2012 at the Sydney Convention Centre. Why accountants are in a great position to assist SMEs in deploying cloud applications to improve their businesses.

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Cloud is more than just accounting software

  1. 1. Cloud is more thanjust accounting software Simon Foster Managing Director Shoeboxed Australia @fostersimonj
  2. 2. My Background
  3. 3. Why Cloud?
  4. 4. Who does this? http://www.flickr.com/photos/billburris/
  5. 5. Attitudes to Cloud• According to the SAGE Business Index 2012 Micro Business Small Business Understand what 19% 30% cloud means in practice Of these … Unsure about how 66% 48% to implement cloud Interested in 47% 56% implementing cloud See significant 12% 11% benefits of cloud http://www.flickr.com/photos/donabelandewen/
  6. 6. Cloud Business Advisory for SMEs• 64% of AU/NZ business owners see their accountant as the most trusted advisor for general business advice.1• Business owners are concerned about the value of the cloud.• Accountants are in the perfect position to advise small businesses about cloud1 MSI Global Alliance March 2011 survey compared to Banks, Lawyers, Business Coaches & Financial Advisors
  7. 7. SME CloudStart with The Small Business Web – www.thesmallbusinessweb.com ‘As a startup owner, you probably don’t care about APIs - but you might care that putting your invoicing data into Freshbooks will let it flow into bookkeeping and tax solution Outright. Or that sending your business cards to ShoeBoxed means that you can add the data you get to CRM provider BatchBlue’s BatchBook database as well as send it through sales lead provider Jigsaw.’
  8. 8.  Checklist1. Is the business ready? a) Compliance requirements b) Business process complexity c) Business stage
  9. 9.  Checklist2. Vendor suitability a) Longevity b) Security & Privacy policies c) Data export & Vendor lock-in
  10. 10.  Checklist3. Simplicity a) Configurability b) Integration with accounting systems & other products c) Ease of use
  11. 11.  Checklist4. Total cost of ownership a) Utility pricing b) ROI c) Cost at scale
  12. 12. Product Categories• Client accounting (ledger, payroll, inventory)• POS• Ecommerce• Sales & Marketing Automation• Scheduling & Field Service• Customer Service & Helpdesk• HR• Office Productivity & Storage
  13. 13. Sales & Marketing Automation• Customer Relationship Management (CRM) Compete with the big guys without the expense – Salesforce.com – Batchbook – CapsuleCRM – Highrise – SugarCRM – Zoho
  14. 14. Sales & Marketing Automation• Email Marketing – MailChimp – ConstantContact – iContact – Campaign Monitor• Event Marketing – EventBrite – StickyTickets
  15. 15. Scheduling & Job Tracking• Connect2Field• GeoOp• Timely• WorkflowMax
  16. 16. Customer Service & Helpdesk• Zendesk• Uservoice• Salesforce.com
  17. 17. Human Resources• EnableHR• Workforce Guardian
  18. 18. Office Productivity & StorageEmail• Microsoft Office365• Google AppsStorage• Box.net• Dropbox• SharefileClient Document Management• Shoeboxed• Evernote
  19. 19. Advise Away!
  20. 20. Thank you! Questions? Simon Foster simon@team.shoeboxed.com.au @fostersimonj / @shoeboxedaust 0410 984577

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