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Word up simon everest - defra final - no animation


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Presentation at 'Word Up Whitehall' on 13 October 2010.

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Word up simon everest - defra final - no animation

  1. 1. Word Up – it’s the code word… Defra and WordPress Simon Everest
  2. 2. Defra online: A brief history… <ul><li>Inherited websites from MAFF and DETR </li></ul><ul><li>Mix of static content and bespoke apps </li></ul><ul><li>Mixed ownership, shared between comms/marketing, library, policy and IT </li></ul><ul><li>No clear content strategy; organisation-driven, limited customer focus </li></ul>
  3. 3. Introduction to WordPress <ul><li>First steps into Ministerial blogs, inherited from DCLG… soon transferred to FCO </li></ul><ul><li>New Minister, new blog, but no platform… </li></ul><ul><li>WordPress </li></ul><ul><li>Cheap 3 rd party host, some DNS changes and a rudimentary hacked theme – online within a week </li></ul>
  4. 5. Brave new world by 2009… <ul><li>Recognised that… </li></ul><ul><ul><li>other Departments were doing good things with WordPress, beyond blogging (particularly DIUS/BERR, now BIS) </li></ul></ul><ul><ul><li>we could do the same, with proven host and existing WordPress platform </li></ul></ul><ul><li>First steps into digital engagement with WordPress – Food 2030 – with a copycat Commentariat theme </li></ul>
  5. 7. Consolidation <ul><li>Successfully used WordPress for increasingly high profile activities </li></ul><ul><li>Integrated Commentariat into new Defra templates for consistent user-experience </li></ul><ul><li>Refined ‘behind the scenes’ approach, focus on moderation skills with policy colleagues </li></ul>
  6. 10. Expansion <ul><li>Tentative steps into WordPress as a CMS </li></ul><ul><li>Worked with Puffbox to develop microsites for the UK Location Programme and Science Advisory Council </li></ul><ul><li>Press Office keen to develop their role online – 1 st attempt at a media centre </li></ul><ul><li>BIS ‘interim’ WordPress site planted seed of an idea… </li></ul>
  7. 13. All change… May 2010 <ul><li>Agreement from Management Board to launch of interim site, ‘freeze’ of old site </li></ul><ul><li>Interim site in preparation for ‘machinery of government’ changes - WordPress </li></ul><ul><li>Shared infrastructure, hosted by Cabinet Office/Steria/TheClub </li></ul><ul><li>Contained news, speeches, statements, and new policy only </li></ul>
  8. 15. From a small seed… <ul><li>Decision taken to move corporate website to WordPress agreed with Management Board </li></ul><ul><li>Our vision… </li></ul><ul><ul><li>Small core site, centrally managed, high-quality content matching customer and business priorities </li></ul></ul><ul><ul><li>Modular construction, with dedicated themes for defined content types, and ability to devolve low value or narrow audience content publishing </li></ul></ul><ul><ul><li>Flexible and rapid development to match Departmental requirements </li></ul></ul>
  9. 16. Making it happen <ul><li>Commissioned Puffbox to develop theme </li></ul><ul><li>Commissioned new content, edited by in-house DirectGov and Biz Link editors </li></ul><ul><li>Began search for hosting solution </li></ul><ul><li>Began planning for major DNS changes </li></ul><ul><li>Began communicating change to Department </li></ul>
  10. 17. Hosting <ul><li>Hosting options from IBM (our IT supplier), Steria/TheClub and FCOS considered </li></ul><ul><li>Tight timeline to move from ‘temporary’ host required expedited decision-making… </li></ul><ul><li>FCOS chosen on combination of cost and ‘fit’ with requirements: closest match with 3 rd party ISP equiv, but consistent with ‘shared services’ in government approach </li></ul>
  11. 18. Content development <ul><li>Very limited migration… new content structured around customers, and where possible, business priorities embedded </li></ul><ul><li>Top line information – to be kept brief, in a common structure – 130 pages (so far) </li></ul><ul><li>Top down, not bottom up </li></ul><ul><li>‘ Old’ static site locked prior to archival </li></ul>
  12. 19. Go live <ul><li>Moved from Steria to FCOS on 4 October </li></ul><ul><li>Currently at </li></ul><ul><li>‘ Core’ site and media centre themes fully functional </li></ul><ul><li>Site responsive, easy to manage </li></ul><ul><li>Very different to working in Dreamweaver – BETTER! </li></ul>
  13. 21. Future plans <ul><li>Move static site to and reclaim </li></ul><ul><li>New theme for ‘publications’ </li></ul><ul><li>Integration of ‘commentariat’-style sites </li></ul><ul><li>Comment-based feedback </li></ul><ul><li>Devolved publishing </li></ul><ul><li>Leverage WordPress core functionality, not just replicate what we had before… </li></ul>
  14. 22. The end <ul><li>Any questions? </li></ul>