BETA TEST: BATTLE PLAN Simone Lini - CEO - firstname.lastname@example.org @simonelini @YoumovemeIT
The process See “the Bible”: http://goo.gl/hgRa McClure’s AARRR Startup metrics for pirates, without last R (revenue)
3 goals for the private beta 1. Get feedback on app issues 2. Get insights about users behaviour 3. Max userbase (as waiting list+users)
1. Get feedback• Setup communication channels: feedback platforms (Zendesk), Skype, social, email (worst one, difﬁcult to track issues)• Go direct: contact most active users directly (Skype?) and understand how they really use the app• Use feedback: decide feature and bug correction priorities
2. Get insights• Funnel (set up Mixpanel): pageviews > clickthrough “go to beta” > sign-ups > ﬁrst search > returning > referring• So what? Use funnel data to understand where we’re leaking users and optimize accordingly. It’s a “silent feedback”.
3. Max userbase• If userbase = reach * conversion: max reach, max conversion• max reach: blogs, Twitter/FB proﬁles, press releases, events (?), SEO, contests (e.g., WCAP Funding Pitch), social referral plan. See marketing plan.• max conversion: A/B test landing page and sign-up page, add other sign-up methods (just FB now)