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Private beta test plan


Published on beta test strategy

Published in: Technology, Business
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Private beta test plan

  1. 1. BETA TEST: BATTLE PLAN Simone Lini - CEO - @simonelini @YoumovemeIT
  2. 2. The process See “the Bible”: McClure’s AARRR Startup metrics for pirates, without last R (revenue)
  3. 3. 3 goals for the private beta 1. Get feedback on app issues 2. Get insights about users behaviour 3. Max userbase (as waiting list+users)
  4. 4. 1. Get feedback• Setup communication channels: feedback platforms (Zendesk), Skype, social, email (worst one, difficult to track issues)• Go direct: contact most active users directly (Skype?) and understand how they really use the app• Use feedback: decide feature and bug correction priorities
  5. 5. 2. Get insights• Funnel (set up Mixpanel): pageviews > clickthrough “go to beta” > sign-ups > first search > returning > referring• So what? Use funnel data to understand where we’re leaking users and optimize accordingly. It’s a “silent feedback”.
  6. 6. 3. Max userbase• If userbase = reach * conversion: max reach, max conversion• max reach: blogs, Twitter/FB profiles, press releases, events (?), SEO, contests (e.g., WCAP Funding Pitch), social referral plan. See marketing plan.• max conversion: A/B test landing page and sign-up page, add other sign-up methods (just FB now)