Turkey and the fast growing internet

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Turkey'internet users got a great growth since 2005, increasing from 15% of penetration rate to 45%. With a total amount of 35M users, it is the 4th largest country... Anyway it is still in a early stage.
This presentation shows a summarization of the development stage of Internet in Turkey, giving a preview of actual trends in usage and demographics.

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Turkey and the fast growing internet

  1. 1. Turkey and the fast growing Internet v 1.1 October 2011 – Simone Favaro
  2. 2. OVERVIEW
  3. 3. Turkey Demographic Highlights* urban population 70% of total population (2010) 78,785,548 LITERACY age 15 and over can read and write (Population - July 2011 est.) total population: 87.4% male: 95.3% female: 79.6% (2004 est.)0-14 27% 10,707,793 10,226,99915-64 67% 26,741,332 26,162,75765+ 6% 2,259,422 2,687,245 http://www.indexmundi.com/turkey/demographics_profile.html
  4. 4. Internet: growing fast but not equaly35.000.000 45% Internet Users of population (2010)1 41.6% households have an internet connection2 58.8% population who have population who are frequent internet users never used the internet 21.3% (every day or almost every day) 33.3% populationweek) are regular internet users (at least once a who (1) http://www.InternetWorldStats.com (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  5. 5. Ranked 4° as Internet User’s total amount* . European Average: 58.3% Penetration Ranking of top 6 Internet Countries on a total of 52 Eurpean States Rank Country 9 United Kingdom 11 Germany 20 France 36 Italy 43 Turkey 46 Russia*Data source: www.internetworldstats.com
  6. 6. The most engaged country per page views and the 3° for time spending per visitor 32,7 hours and 3.706 page views per Visitor Total Europe Audience, Age 15+, Home and Work LocationsData Source: ComScore.com
  7. 7. USERS AND BUSINESSES INTERNET USAGE BEHAVIORS
  8. 8. Internet mainly used by people as an information channel About 30% of internet users are Content producers Less than 30% use internet as a tool to manage daily lifehttp://ec.europa.eu/information_society/digital-agenda/index_en.htm
  9. 9. Top 20 Web domain visited by Turkish (August 2011)
  10. 10. Facebook, Microsoft and Google Sites the most visited (October 2011)* Local Information sites / portal Local Business sitesData Source: ComScore.com
  11. 11. E-Commerce involves only a still small but growing part of economic system Population Internet Users Enterprises SMEs PURCHASING ON LINE PURCHASING ON LINE 5.2 % 13.1% 11.2% 11.0% CONSUMER BUSINESS 8.1% 7.8% 1.5% 4.1% SELLING ON LINE SELLING ON LINE Population Internet Users Enterprises SMEsData source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  12. 12. Over the European Average (17%) in CRM software usage e-Business Using Customer Relationship Automatic exchange of Management Software business documents Integration of Internal Process 21.2% 17,6% (Sales/Purchase) 65.6% Enterprises Electronic Supply Sending or receiving e- Chaon Management 34.4% Invoices SMEs 16,1% 13.4%http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  13. 13. HIGHLIGHTS ON SOCIAL NETWORKS
  14. 14. Facebook is the main social network used by 89%(1) of Turkish Internet Users Turkey is ranked as #1 on top 6 European Countries as % Internet Users using Facebook 89% Penetration Rate (TURKEY) 43% Facebook’s Penetration Rate (EUROPE) 10M visitors per day(2) 553,6 Minutes spent per Visitor(2)(1) Data source: http://www.internetworldstats.com (2) Data source: ComScore Augost 2011
  15. 15. Twitter(1) and Friendfeed(2) the most used microblogging 10% of 16% of #Turkish has a Friendfeed’s traffic #Twitter account – 8th comes from on top 10 countries Turkey (3° in traffic rank)(1) ComScore – April 2011 (2) Alexa.com– October 2011
  16. 16. 2% Turkish Internet Users has a LinkedIN account.Linkedin focus 831.821 (+9% on September 2011) Data source: www.linkedin.com/advertising (October 2011)
  17. 17. 41% of users are 25-34 yo working in a +10.000 employees Hitech or Manufacory company. Less than 1 on 3 are women 41.9% 24,8% Data source: www.linkedin.com/advertising (October 2011) Linkedin focus
  18. 18. www.simonefavaro.com

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