1Venture Labs – Crash Course on CreativityProfessor Tina Seelig, Stanford UniversityChewing Gum Exercise Assignment 3May 1...
2
Comes in all shapes, sizes, colors and flavorsand uses!
Current problems with gum:• Flavor doesn’t last• It’s wasteful – the wrappers, packaging, and properly disposing of the gu...
5Current Property of Chewing Gum:Flavor / Taste. Use one of chewing gum’s inherent properties somethingyou put in your mou...
6Current Property of Chewing Gum:Chewing gum involves using your mouth muscles. Let’s adapt this physicalwork to create ad...
7Current Property of Chewing Gum:Chewing gum is often wasteful with plastic packaging, and disposal of thegum itself can a...
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Green sustainability team venture labs creativity assignment 3 chewing gum may 12 2013

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Green sustainability team venture labs creativity assignment 3 chewing gum may 12 2013

  1. 1. 1Venture Labs – Crash Course on CreativityProfessor Tina Seelig, Stanford UniversityChewing Gum Exercise Assignment 3May 12, 2013
  2. 2. 2
  3. 3. Comes in all shapes, sizes, colors and flavorsand uses!
  4. 4. Current problems with gum:• Flavor doesn’t last• It’s wasteful – the wrappers, packaging, and properly disposing of the gum?(some forms of gum are prohibited in Singapore)• High sugar content, not necessarily nutritious
  5. 5. 5Current Property of Chewing Gum:Flavor / Taste. Use one of chewing gum’s inherent properties somethingyou put in your mouth, chewing, tasting and swallowing.Value Add:Add in medicinal properties to the gum to add value. Can be created withpharmaceutical medicines.• Stress / pain relief – not only is the gum already a stress reliever but alsoadd in medicine that acts on pain (advil, aspirin, etc)• Vitamins – for children, etc (make the gum ok to swallow, or have itdissolve over time)• Prescribed drug delivery system• Thinking / creative gum – can have nicotine, caffeine,• Diabetes patients can chew to get insulin instead of shots• LSD, THC other drug delivery systems for patients, etc• Help patients with phobias, etc.• Skip a meal? Chew gum - add in all the vital proteins, vitamins andminerals. Make the gum dissolve or safe to swallow.• Toothpaste – gum has antiseptic properties, cleans teeth and gums
  6. 6. 6Current Property of Chewing Gum:Chewing gum involves using your mouth muscles. Let’s adapt this physicalwork to create added value.Value Add:Reframed, it’s not really gum but a device that you can chew like gum andin chewing it, you create energy (electricity) that can be then reused.• Charge a battery, chew it for awhile, take it out and hook it up to a battery,device, usb charging station, etc.• Create music• Light source
  7. 7. 7Current Property of Chewing Gum:Chewing gum is often wasteful with plastic packaging, and disposal of thegum itself can also be a problem.Value Add:Create a 100% sustainable gum that is biodegradable• Wrappers made of recycled paper• Gum is dissolves over time or stickiness decreases over time• Can be disposed of in trash, used for compost

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