Doing PR in digital media webinar

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  • Reporting of riots in London used Twitter, live blogs and other social media to add detailsPaul Lewis used Twitter to report on riots and get incidents verifiedStory broke awkwardly for Sunday newspaper deadlines
  • - Social media part of the cleanup effort, not part of the problem (as such).
  • Bad day for British Gas. 11,500 tweets using ASKBG hashtag.Decided to conduct Twitter Q&A w/ customer services directorChose to do it on same day as they announced a 9.2% price rise.
  • If you’re a controversial company, don’t risk the open ended questionAll they managed to do was provide a channel for public frustrationNeed to manage comms in a joined up way.
  • Morgan Bowers is a wildlife ranger at Walsall Council – and a social media natural, taking amazing pictures and telling great stories. Her enthusiasm shines through, and means she’s able to explain potentially controversial council plans – such as felling old trees – to her audience and take the heat out of potential hostile campaigns
  • Doing PR in digital media webinar

    1. 1. Doing PR in digital media
    2. 2. Changing journalism
    3. 3. Changing journalism
    4. 4. Reputation and trust
    5. 5. Digital media moves fast… http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay ‘Half lives’: Tweet: 2.8 hours Facebook post: 3.2 hours Email link: 3.4 hours
    6. 6. …and needs new forms of content http://www.buzzfeed.com/greggdd69/14-cardboard-boxes-that-look-like-david-cameron-5v0w
    7. 7. Find your credible ‘ambassadors’ http://twitter.com/wallsallwildlife

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