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1Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
« Tal ent Accel er at or »
2Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
DNA
Raci ng I nnovat i o
n
Excl us i vi
t y
3Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
Uni que Busi ness Model € 2. 3bn sal e
6. 922 del i ver i es ( +...
4Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
Uni que Engagement <3. 000 st af
>30. 000 CVs/ y
218 hi r es ( b...
5Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
Engagement
Hub 1. 6M dai l y
41k dai l y
153k dai l y
si ght i n...
6Fer r ar i Far East
Mi s si on: i dent i f y & at t r act
out st andi ng Engi neer i ng +
Busi ness gr aduat es t o wor k...
7Di r ezi one Ri sor se Umane e Segr et er i a
Gener al e
“We do not bui l d car s…. we bui l d dr eams”
Enzo Fer r ar i
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Ferrari presentation 2014

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Ferrari presentation 2014

  1. 1. 1Di r ezi one Ri sor se Umane e Segr et er i a Gener al e « Tal ent Accel er at or »
  2. 2. 2Di r ezi one Ri sor se Umane e Segr et er i a Gener al e DNA Raci ng I nnovat i o n Excl us i vi t y
  3. 3. 3Di r ezi one Ri sor se Umane e Segr et er i a Gener al e Uni que Busi ness Model € 2. 3bn sal e 6. 922 del i ver i es ( +F1 € 337M R& «Most Power f ul Br and ( Br andFi nance GT Spor t s V12 V8 Enz o Fer r ar i “ We bui l d one l ess car t han t he mar ket demands” <3. 000 st af f 200 deal er s >30. 000 pr ospect s <7. 000 del i ver i es Hi st or i c r esul t s Tr adi t i on & I nnovat i on Passi on & Excel l ence I ndi vi dual & Team Opt i ons At el i er « One- Of f Fer r ar i »Tayl or - Made
  4. 4. 4Di r ezi one Ri sor se Umane e Segr et er i a Gener al e Uni que Engagement <3. 000 st af >30. 000 CVs/ y 218 hi r es ( bl ue/ whi t e i ncr ement al headcoun «Gr eat Pl ace t o Wor k Ser gi o Mar chi onn “ Aut hent i c, deep- r oot ed passi on and t he abi l i t y t o wor k t oget her ” Fer r ar i Campus For mul a Uomo 29 nat i onal i t i esEngi neer s, Commer ci al & F1 Tr adi t i on & I nnovat i on Excel l ence & Passi on I ndi vi dual & Team Heal t h & Wel l bei ng Juni or Cl ub « 100 Bl ue- t o- Whi t e » Tayl or ed Tr ai ni ng
  5. 5. 5Di r ezi one Ri sor se Umane e Segr et er i a Gener al e Engagement Hub 1. 6M dai l y 41k dai l y 153k dai l y si ght i nt o r eal i t y. Aut hent i ci t y es t - dr i ve» bef or e appl i cat i on t ai n f ans. Engage pr of essi onal s.
  6. 6. 6Fer r ar i Far East Mi s si on: i dent i f y & at t r act out st andi ng Engi neer i ng + Busi ness gr aduat es t o wor k i n Mar anel l o, Fer r ar i HQ. Succes s: I n 3 weeks, 5. 326 appl i cat i ons One r ol e descr i pt i on, adapt ed l anguages. Di r ect engagement wi t h speci f i c t ar get ed audi ence ( r el evancy, t i me t o mar ket ) . Rever se- r ecr ui t ment : uni ver si t i es cal l us ! Ref er r al s pi pel i ne. « Fer r ar i Gr aduat e Pr ogr am, our Tal ent Accel er at or »
  7. 7. 7Di r ezi one Ri sor se Umane e Segr et er i a Gener al e “We do not bui l d car s…. we bui l d dr eams” Enzo Fer r ar i

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