How social collaboration powers innovation
The Collaboration & Innovation Imperative
Elements of Collaborative Innovation
More Collaboration. A Bigger Opportunity
Business Model Innovation
Product & Service
New customers & new markets
Intermediaries, new channel partners, etc.
New and existing customer segments
Existing Customer segments
Internal business partners
Evolution of Collaborative Innovation
Why don’t we?
5 Mindsets of Social Collaboration
1. Be Strategic: Be clear on your strategic goals. Build
community to support your goals.
2. Be Networked: Connect your networks (champions, partners,
3. Share Feedback: Leverage your enterprise social network to
share customer stories & feedback across the business
4. Empower to Improve: Foster internal communities to
collaborate openly on continuous improvement
5. Experiment: Experiment with collaborative problem solving
6. Keep Going: Build a cadence of experiments using your