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  1. 1. The European Telemedicine market: technology of the future? Axel Baccari European Research Analyst Patient Data & Image Management Group
  2. 2. <ul><li>Market Definition </li></ul><ul><li>Healthcare Market Overview </li></ul><ul><li>Telemedicine Market Age </li></ul><ul><li>Tele-Cardiology </li></ul><ul><li>Tele-Surgery </li></ul><ul><li>Tele-Radiology/PACS </li></ul><ul><li>Tele-Pathology </li></ul><ul><li>Current Reality ... </li></ul><ul><li>… Future </li></ul>Agenda
  3. 3. Market Definition <ul><li>The delivery of healthcare services, where distance is a critical factor, by all healthcare professionals using information and communication technologies for the exchange of valid information for diagnosis, treatment and prevention of disease and injuries, research and evaluation, and for continuing education of healthcare providers, all in the interests of advancing the health of individuals and their communities (World Health Organisation) </li></ul><ul><li>Medicine at a distance </li></ul>
  4. 4. Healthcare Market Overview Telemedicine Increase efficiency of healthcare system Cost containment via the use of IT support for clinical decisions Increase quality of care
  5. 5. Telemedicine Market Age
  6. 6. Tele-cardiology <ul><li>Designed for the transmission of ECG signals via a regular or mobile phone (Holter ECG) </li></ul><ul><li>Designed for the electronic exchange of patient cardiac images and information (cardiology workstations used for visualisation and transmission) </li></ul>
  7. 7. Growth drivers in tele-cardiology Growth Drivers Growth Brakes Decentralised patient care offers considerable savings opportunities Clinical trials projects increase the demand for tele-ECG systems Lack of clear governmental guidelines holds up demand Conservative mentality prevents market from quickly adopting tele-cardiology
  8. 8. Tele-surgery <ul><li>System with which visualisation and manipulation of tissues is performed remotely via the use of tele-electronic devices </li></ul><ul><li>A European surgical robotics market worth €50 M (2002) expected to double its size by 2005 </li></ul><ul><li>Some strong European inequalities by country </li></ul>
  9. 9. Market Dynamics Suppliers Medium Bargaining Power Degree of Competition Low Intensity New Entrants High Threat Substitutes Very low Threat Buyers Low Bargaining Power Source: Frost & Sullivan
  10. 10. Tele-radiology/PACS <ul><li>A computer network system designed to transmit, store, and retrieve digital images for viewing </li></ul>
  11. 11. Strategic Answers to key challenges Can market players further develop the cost justification argument Which opportunities will market players focus on How can vendors shift the current PACS customers towards future solutions Expand target market Think “bigger” than PACS Customisation Develop strong brand name
  12. 12. Tele-pathology <ul><li>Pathology in which the image of the specimen is digitally transmitted and examined by a pathologist at a remote location </li></ul><ul><li>Example of a bubble market </li></ul>
  13. 13. Market forecasts in tele-pathology Image Quality Concerns Technology Progression High Market Noise Market noise ????
  14. 14. Current telemedicine barriers ... A slow introduction - used as a complementary tool social economical technological medical
  15. 15. … so what is the future of telemedicine? Consumer Awareness Economic Model Provider Adoption Legal Requirements Financial Incentives
  16. 16. Thank you !! [email_address] Any Questions ??