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How we bootstrapped Lanyrd using Twitter's social graph

A talk presented at the London Web meetup on 21st July 2011.

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Lanyrd.com
How we bootstrapped Lanyrd
 using Twitter’s social graph



   Simon Willison @simonw
Lanyrd.com




  Definitive database
 of professional events
      and speakers
Lanyrd.com




  Definitive database       Social event recommendation
 of professional events   Comprehensive speaker profiles
      and speakers        Archive of slides, notes and video
Lanyrd.com




             Demo
Lanyrd.com



Why does it work?
•The right crowdsourcing incentives
•Wiki-style shared ownership
•The parts support the whole
•Twitter!
Lanyrd.com



Why Twitter?
•It’s where the event discussion happens
•Speakers promote their Twitter accounts
•Follow beats Friend for recommendations
•Culturally amenable to public profiles

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How we bootstrapped Lanyrd using Twitter's social graph