Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Doing Local Right Slide 1 Doing Local Right Slide 2 Doing Local Right Slide 3 Doing Local Right Slide 4 Doing Local Right Slide 5 Doing Local Right Slide 6 Doing Local Right Slide 7 Doing Local Right Slide 8 Doing Local Right Slide 9 Doing Local Right Slide 10 Doing Local Right Slide 11 Doing Local Right Slide 12 Doing Local Right Slide 13 Doing Local Right Slide 14 Doing Local Right Slide 15 Doing Local Right Slide 16 Doing Local Right Slide 17 Doing Local Right Slide 18 Doing Local Right Slide 19 Doing Local Right Slide 20 Doing Local Right Slide 21 Doing Local Right Slide 22 Doing Local Right Slide 23 Doing Local Right Slide 24 Doing Local Right Slide 25 Doing Local Right Slide 26 Doing Local Right Slide 27 Doing Local Right Slide 28 Doing Local Right Slide 29 Doing Local Right Slide 30 Doing Local Right Slide 31 Doing Local Right Slide 32 Doing Local Right Slide 33 Doing Local Right Slide 34 Doing Local Right Slide 35 Doing Local Right Slide 36 Doing Local Right Slide 37 Doing Local Right Slide 38 Doing Local Right Slide 39 Doing Local Right Slide 40 Doing Local Right Slide 41 Doing Local Right Slide 42 Doing Local Right Slide 43 Doing Local Right Slide 44 Doing Local Right Slide 45 Doing Local Right Slide 46 Doing Local Right Slide 47 Doing Local Right Slide 48 Doing Local Right Slide 49 Doing Local Right Slide 50 Doing Local Right Slide 51 Doing Local Right Slide 52 Doing Local Right Slide 53 Doing Local Right Slide 54 Doing Local Right Slide 55 Doing Local Right Slide 56 Doing Local Right Slide 57 Doing Local Right Slide 58 Doing Local Right Slide 59 Doing Local Right Slide 60 Doing Local Right Slide 61 Doing Local Right Slide 62 Doing Local Right Slide 63 Doing Local Right Slide 64 Doing Local Right Slide 65 Doing Local Right Slide 66 Doing Local Right Slide 67
Upcoming SlideShare
Ajax应用开发最佳实践
Next
Download to read offline and view in fullscreen.

27 Likes

Share

Download to read offline

Doing Local Right

Download to read offline

Doing Local Right

  1. Doing Local Right The Lawrence Journal-World Simon Willison - http://simonwillison.net/ 8th June, @media 2007
  2. “Local”
  3. Local Search Sucks
  4. • How do I know if the results are comprehensive? • How do I know if the locations are accurate? • How do I know if the place has closed down?
  5. What the hell does a Californian multinational know about my town?
  6. Local flavour matters • In London, people care about nearest tube station • In American cities, it’s all about blocks and intersections • In Oxford, it’s all about where I can park my bicycle
  7. You can’t solve a local problem on a global scale
  8. Meanwhile...
  9. The decline of news
  10. • Craigslist is destroying classified advertising revenue • Business models that rely on owning the only printing press in town are no longer relevant • News is becoming a commodity
  11. • What’s the point of republishing wire stories when the Web has hyperlinks?
  12. Old media blames new media
  13. quot;If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be? Not very.quot; - Sam Zell, Chicago Tribune owner
  14. Two problems • Good local sites need local knowledge • Newspapers are finding their old business models no longer work
  15. What happens when you put a great web team together and get them to build sites for a local newspaper...
  16. ... in Kansas?
  17. ... Lawrence, Kansas
  18. Lawrence, Kansas • Population: 80,098 • Newspaper: The Lawrence Journal-World • Circulation ~ 10,000 • Locally owned • Media monopoly (for about 50 miles²)
  19. lawrence.com
  20. ljworld.com
  21. ljworld.com/marketplace
  22. How do you do it? • Small, passionate team • “Wouldn’t it be cool if...” • Someone else to think about the money • Intern power! • Treat your data with respect
  23. Use Django
  24. The team
  25. The team
  26. http://www.jeffcroft.com/ http://www.b-list.org/ http://www.jacobian.org/ http://postneo.com/ http://www.playgroundblues.com/ http://mintchaos.com/
  27. Thank you!
  28. kthxbye http://xkcd.com/c262.html
  • geekyandtechie

    Jun. 24, 2010
  • pilargonzalo

    Jun. 21, 2010
  • technogoggles

    Apr. 21, 2010
  • onof

    Mar. 28, 2009
  • sridharkakarala

    Jul. 25, 2008
  • jaypatel

    Apr. 4, 2008
  • tomhimpe

    Feb. 15, 2008
  • emmajane

    Feb. 13, 2008
  • Ylodi

    Jan. 30, 2008
  • localinternetmarketing

    Jan. 20, 2008
  • ajturner

    Oct. 22, 2007
  • cornelius

    Oct. 7, 2007
  • mahadev

    Sep. 25, 2007
  • enlavin

    Sep. 18, 2007
  • pedrocustodio

    Sep. 9, 2007
  • yoshigi

    Aug. 16, 2007
  • csaila

    Aug. 8, 2007
  • carloscaicedo

    Jul. 17, 2007
  • milmazz

    Jun. 23, 2007
  • grisoo

    Jun. 22, 2007

Views

Total views

18,639

On Slideshare

0

From embeds

0

Number of embeds

90

Actions

Downloads

2,146

Shares

0

Comments

0

Likes

27

×