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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
Affective Experience...
Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up
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UX from 30,000ft - COMP33512 - Lectures 19 & 20 - Week 10 - 2013/2014 Edition #comp33512

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Affective use or emotional use/design both mean the same thing, and in reality were going to be using both terms interchangeably. However, you should be thinking of emotional use in more specific terms; the more specialized term of affective use. This is because the concept of emotional design is much broader than we need to address at the interface / interactive level.

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UX from 30,000ft - COMP33512 - Lectures 19 & 20 - Week 10 - 2013/2014 Edition #comp33512

  1. 1. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up The User Experience from 30,000ft #comp33512 Week 10 – Lectures 19 /20 Simon Harper University of Manchester Semester 2 – 2013/14 last update: April 1, 2014 The User Experience from 30,000ft 1 / 25
  2. 2. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Exams COMP33512E User Experience Simon LT Room 3A 04 Jun 0945 1:53 COMP33512T User Experience Armitage Centre (Main Hall) 04 Jun 0945 1:30 The User Experience from 30,000ft 2 / 25
  3. 3. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up UX Pop Quiz 1. You are suffering from the ‘Too–Little–Time’ constraint and need to get a formative evaluation with 20 people (employees of the factory commissioning your new production line software) underway very quickly. At this stage you only need qualitative results – how would you go about getting this information in the fastest time possible, and why would you be cautious? 2. What are commissioning constraints? 3. What is real world work limited by? 4. Why is optimism often a bad mindset to have when it comes to planning UX work? 5. Describe the ‘Second System Effect’? The User Experience from 30,000ft 3 / 25
  4. 4. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Affective Experience Affective, adj. “Of or relating to the affections or emotions, esp. as contrasted with the intellect or rational faculty; emotional.” c1443 R. Pecock Reule of Crysten Religioun (Morgan M 519) 386. The User Experience from 30,000ft Affective Experience 4 / 25
  5. 5. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Why Do Different People Love or Hate the Same Thing? Figure: ‘Metro UI’ The User Experience from 30,000ft Affective Experience 5 / 25
  6. 6. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visceral, Behavioural, and Reflective Visceral: is equated with appearance, and ties into how we have evolved within our environment, which drives our perceptions of aesthetic and pleasure at an internal and unconscious level Behavioural: relates to the pleasure and effectiveness of use, we have seen this previously, however, Norman contends that there is pleasure in efficiency Reflective: is more complicated and coupled with self-image, personal satisfaction, and memories, it is about message, culture, and meaning The User Experience from 30,000ft Aesthetics 6 / 25
  7. 7. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Beauty Vitaly Komar and Alex Melamaid conducted surveys asking people questions like, what’s your favourite colour? Then they produced exhibitions of perfectly ‘user centred art.’ The results were profoundly disturbing. The User Experience from 30,000ft Aesthetics 7 / 25
  8. 8. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Beauty The works were completely lacking in innovation or finesse of craftsmanship, disliked even by the very same survey respondents. Good art is not an optimal point in a multi dimensional space; that was, of course, their point. Perfectly ‘user centred design’ would be disturbing as well precisely because it would like that artistry. The User Experience from 30,000ft Aesthetics 7 / 25
  9. 9. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Beauty “If you want a golden rule that will fit everybody, this is it: have nothing in your house that you do not know to be useful, or believe to be beautiful.” The User Experience from 30,000ft Aesthetics 8 / 25
  10. 10. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visual Aesthetics and Design Figure: ‘Jacobsen’s Framework for Psychology of Aesthetics’ The User Experience from 30,000ft Aesthetics 9 / 25
  11. 11. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visual Aesthetics and Design 1. Diachronia: Aesthetic preferences may change with time; 2. Ipsichronia: Social/cultural processes may shape a person’s aesthetic opinions; 3. Mind: An individual’s mental model of the visual stimulus or emotions could influence aesthetic judgements; 4. Body: Brain activities could affect aesthetic evaluation processes; 5. Content: The stimulus being evaluated could influence aesthetic processing; 6. Person: The evaluator’s background may play a role in aesthetic preference; and 7. Situation: The surrounding circumstances (this includes time and place) could influence aesthetic choices. The User Experience from 30,000ft Aesthetics 10 / 25
  12. 12. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visual Attention Bottom-up models of visual attention suggest that low-level salient features, such as contrast, size, shape, colour, and brightness correlate well with visual interest. For example, a red apple (a source of nutrition) is more visually salient, and therefore attractive, than the green leaves surrounding it. The User Experience from 30,000ft Aesthetics 11 / 25
  13. 13. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visual Attention Top-down models, on the other hand, explain visual search driven by semantics, or knowledge about the environment: when asked to describe the emotion of a person in a picture, for instance, people will automatically look to the person’s face. The User Experience from 30,000ft Aesthetics 11 / 25
  14. 14. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up On Affective Computing The detection of emotion, the ability for computers to express emotion, and in some cases the ability of computers to actually have emotions (in some form). You can see that this kind of emotional computation is very different from that of the emotional user experience we are studying. The User Experience from 30,000ft Aesthetics 12 / 25
  15. 15. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Visual Aesthetics and Trust Many empirical studies found that users’ perceived information obtained from a Website with good visual aesthetics to be more credible than that obtained from a Website with poor visual aesthetics, even if the two Websites in question had the same content. The User Experience from 30,000ft Aesthetics 13 / 25
  16. 16. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Let’s Have a Break! Back in 10 Minutes! Come see me now if you have Questions Regarding this Lecture! The User Experience from 30,000ft Break! 14 / 25
  17. 17. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Collated Affective Concepts and Touch-points The User Experience from 30,000ft Collated Affective Concepts and Touch-points 15 / 25
  18. 18. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Collated Affective Concepts and Touch-points The User Experience from 30,000ft Collated Affective Concepts and Touch-points 15 / 25
  19. 19. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Collated Affective Concepts and Touch-points The User Experience from 30,000ft Collated Affective Concepts and Touch-points 15 / 25
  20. 20. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Potted Principles of Affective User Experience ‘Quality’ Does the artefact feel like Quality? ‘Aesthetics’ Is it aesthetically pleasing? ‘Flow’ Do you encourage flow? ‘Pleasantness’ Is it interactively pleasing? ‘Satisfaction’ Will users feel satisfied with their interactions? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 16 / 25
  21. 21. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Quality Questions to think about as you design your prototype: Do you feel that the interface exhibits current best practice? Is the interface design fit-for-purpose for each stakeholder? Did the best people for each job work on the interface and it’s interactions? Is the underlaying code cleanly built? Has quality been maintained at every level? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 17 / 25
  22. 22. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Aesthetics Questions to think about as you design your prototype: Is the design beautiful? Does the design maximise enticement? Does the visual design reduce complexity and is the design minimalist? Will the user perceive aesthetic quality? Is the design current and does it convey the desired ‘image’? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 18 / 25
  23. 23. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Flow Questions to think about as you design your prototype: Does the visual flow support the interactive flow? Do real world and virtual world touch-points drive the flow? Is there a defined beginning and end? Is there a narrative flow (people remember narratives better than instructions)? Is there an absence of cyclic or repetitious flow? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 19 / 25
  24. 24. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Personality Questions to think about as you design your prototype: Do you expect this design to fulfil and please the user? Will the expected emotions support positive anticipation? Will they be satisfied as they progress through the interactivity? Do you dovetail into their perceived satisfaction? If nothing else will the emotional responses here be positive? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 20 / 25
  25. 25. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Satisfaction Questions to think about as you design your prototype: Will the user find the interactions rewarding? Will the expected emotions support positive remembrances? Will the user remember a pleasing experience, if the the system is work based? Are there any tangible rewards? Have you allowed them to register satisfaction (or not) buy using, say, a ‘star’ rating? The User Experience from 30,000ft Collated Affective Concepts and Touch-points 21 / 25
  26. 26. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Facilitate Personality –Ling’s Cars: Figure: ‘Lings Cars’ The User Experience from 30,000ft Remember 22 / 25
  27. 27. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Remember Figure: ‘Yerkes Dodson Curve’ The User Experience from 30,000ft Remember 23 / 25
  28. 28. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Remember Figure: ‘Csikszentmihalyi’s Flow Diagram’ The User Experience from 30,000ft Remember 23 / 25
  29. 29. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Pop Quiz for After Easter... 1. Why is it difficult to know if the affective principles have been captured in software correctly? 2. Why is affective computing different to affective experiences? 3. How do Aesthetics and Visual Complexity relate to each other? 4. How does narrative art relate to the principle of Flow? 5. Why is Emotion difficult to quantify? What is one possible solution? The User Experience from 30,000ft Wrapping Up 24 / 25
  30. 30. Affective Experience Aesthetics Break! Collated Affective Concepts and Touch-points Remember Wrapping Up Any Questions? Simon Harper 2.44 Kilburn Building 0161 275 0599 (OR x50599) simon.harper@manchester.ac.uk Office Hours: Friday 14:00–18:00 Figure: ‘Nearly the End!’ The User Experience from 30,000ft Wrapping Up 25 / 25

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