Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
The User Experience
from 30,000ft
#comp33512
Week 07 – Lec...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
UX Pop Quiz
1. What is the scientific method and why is it ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Recap – Hat Racks for Understanding #1
Data Collection/Ana...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Recap – Hat Racks for Understanding #1
Data Collection/Ana...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Recap – Hat Racks for Understanding #2
Dissemination
The U...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Recap – Hat Racks for Understanding #2
Dissemination
User ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Expert Evaluation via the Audit
Walkthroughs; and
Heuristi...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
What Questions Would YOU Ask?
The User Experience from 30,...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Fieldwork
In-Situ / In the Wild;
Anthropological - small s...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Unobtrusive
Problems with ’normal’ Observation.
Guinea Pig...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
What Criteria Would YOU Enact?
The User Experience from 30...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Longitudinal Observation
Observation of user behaviour whe...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Let’s Have a Break!
Back in 10 Minutes!
Come see me now if...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Quantitative
Time etc
Laboratory, experimental - not well ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Analytics
PULSE Page views, Uptime, Latency, Seven-day
act...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Analytics
Figure: ‘Google Analytics’
The User Experience f...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Analytics
Experience monitoring a qualitative representati...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Analytics
Figure: ‘Facebook Happiness Measure’
The User Ex...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Think-Aloud
Classic of the UX evaluation process evolving ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Co-Operative Evaluation & Participatory Design
Enabling ea...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Survey Questionnaires – Reprise
The User Experience from 3...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
The Great Measurement Debacle of 2012
Nominal Scale: Which...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Hybrid Methods
...known also as mixed methods or triangula...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Pen and Paper
The User Experience from ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Field Audio
The User Experience from 30...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Field AV
The User Experience from 30,00...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Electro-Encephalo-Graphy (EEG)
The User...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Eye-Tracking
The User Experience from 3...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Tools of the Trade
Galvanic Skin Response
Figure: ‘GSR’
Th...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Pop Quiz for next week...
1. What are qualitative methods ...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
To Do for next week...
1. Revision Questions;
2. Pop Quiz,...
Preamble Recap Techniques Break! Tools of the Trade Wrapping Up
Any Questions?
Simon Harper 2.44 Kilburn Building
0161 275...
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UX from 30,000ft - COMP33512 - Lectures 15 & 16 - Week 8 - 2013/2014 Edition #comp33512

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Evaluation Methodologies and How To Apply Them - Evaluation methodologies are the principal means by which the UX specialist answers the questions ‘What needs to be done?’, and after an interface manipulation has occurred, ‘What is the effect of this manipulation?’

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UX from 30,000ft - COMP33512 - Lectures 15 & 16 - Week 8 - 2013/2014 Edition #comp33512

  1. 1. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up The User Experience from 30,000ft #comp33512 Week 07 – Lectures 15/16 Simon Harper University of Manchester Semester 2 – 2013/14 last update: March 19, 2014 The User Experience from 30,000ft 1 / 22
  2. 2. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up UX Pop Quiz 1. What is the scientific method and why is it important? 2. What do we mean by internal and external validity? 3. What is the single most important reason for having a set of ethical procedures? 4. What are the eight key ethical principles (give a brief rationale for each)? 5. Why is conforming to scientific principles key to good ethical designs? The User Experience from 30,000ft Preamble 2 / 22
  3. 3. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Recap – Hat Racks for Understanding #1 Data Collection/Analysis The User Experience from 30,000ft Recap 3 / 22
  4. 4. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Recap – Hat Racks for Understanding #1 Data Collection/Analysis Participant Observation; Task Analysis; Focus Groups; Interviews; Social; and Archive. The User Experience from 30,000ft Recap 3 / 22
  5. 5. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Recap – Hat Racks for Understanding #2 Dissemination The User Experience from 30,000ft Recap 4 / 22
  6. 6. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Recap – Hat Racks for Understanding #2 Dissemination User Stories; Use Cases; Persona; Scenario; Wireframe; Mock-up / Wizard of Oz; Storyboard; Flow Chart; State Transition / State Machine; and UML. The User Experience from 30,000ft Recap 4 / 22
  7. 7. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Expert Evaluation via the Audit Walkthroughs; and Heuristic Evaluation. Think! Kinds of questions you are asking, expertise of the ‘expert’. The User Experience from 30,000ft Techniques 5 / 22
  8. 8. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up What Questions Would YOU Ask? The User Experience from 30,000ft Techniques 6 / 22
  9. 9. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Fieldwork In-Situ / In the Wild; Anthropological - small sets of people. Difference is in the intention - Not to inform design - but to evaluate the correctness! The User Experience from 30,000ft Techniques 7 / 22
  10. 10. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Unobtrusive Problems with ’normal’ Observation. Guinea Pig: people feel like guinea pigs, therefore change their behaviour patterns; Role Selection: participants see the experimenter as having an elevated status, therefore following that experimenters lead; Measurement as Change: aspects of experiment introduces real changes, and Response Sets: respondents will more frequently endorse a statement than disagree with its opposite. Design criteria to avoid these. The User Experience from 30,000ft Techniques 8 / 22
  11. 11. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up What Criteria Would YOU Enact? The User Experience from 30,000ft Techniques 9 / 22
  12. 12. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Longitudinal Observation Observation of user behaviour when interacting with applications and the Web – especially for the skill gaining process – is better observed at a longitudinal fashion. This statement is founded on the fact that increased intervals enable the consolidation of declarative knowledge in long-term memory, where consolidation does not happen automatically and it is not determined at the time it has been learned. In order to gain insights into the user experience in the context of your development, we should conduct a longitudinal analysis of those users if at at all possible. The User Experience from 30,000ft Techniques 10 / 22
  13. 13. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Let’s Have a Break! Back in 10 Minutes! Come see me now if you have Questions Regarding this Lecture! The User Experience from 30,000ft Break! 11 / 22
  14. 14. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Quantitative Time etc Laboratory, experimental - not well used in company based UX. Card Sorting Sorting representations into an order based on some criteria. Triadic elicitation Understand differences which are not immediately obvious. The User Experience from 30,000ft Break! 12 / 22
  15. 15. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Analytics PULSE Page views, Uptime, Latency, Seven-day active users, and Earnings and HEART Happiness, Engagement, Adoption, Retention, and Task success. Notice Anything? The User Experience from 30,000ft Break! 13 / 22
  16. 16. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Analytics Figure: ‘Google Analytics’ The User Experience from 30,000ft Break! 13 / 22
  17. 17. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Analytics Experience monitoring a qualitative representation of a single session Mindshare goals qualitative measures such as awareness, branding effectiveness. Customer support responsiveness and Customer satisfaction evaluation. The User Experience from 30,000ft Break! 13 / 22
  18. 18. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Analytics Figure: ‘Facebook Happiness Measure’ The User Experience from 30,000ft Break! 13 / 22
  19. 19. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Think-Aloud Classic of the UX evaluation process evolving mainly from design based approaches. It produces qualitative data and often occurs as part of an observational process, as opposed to a direct measurement of participant performance, as would be normal in laboratory settings. The User Experience from 30,000ft Break! 14 / 22
  20. 20. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Co-Operative Evaluation & Participatory Design Enabling each individual to fully interact within the discussion process while the UX specialist remains outside of the discussion just acting as a facilitator for the participants views and thoughts is a key factor in the process design. Think Pair-Programming with Users! The User Experience from 30,000ft Break! 15 / 22
  21. 21. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Survey Questionnaires – Reprise The User Experience from 30,000ft Break! 16 / 22
  22. 22. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up The Great Measurement Debacle of 2012 Nominal Scale: Which denotes identity; Ordinal Scale: Which denotes identity and magnitude; Interval Scale: Denotes identity, magnitude and has the benefit of equal intervals; and Ratio Scale: Which has the positive properties of the three we have already seen as well as a true zero point. The User Experience from 30,000ft Break! 17 / 22
  23. 23. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Hybrid Methods ...known also as mixed methods or triangulation Are terms used to denote the use of many complimentary methods because the UX specialist recognises the inadequacies of a single method standing alone. Indeed, the hallmark of being a field practitioner is flexibility in relation to theoretical and substantive problems on hand. The User Experience from 30,000ft Break! 18 / 22
  24. 24. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Pen and Paper The User Experience from 30,000ft Tools of the Trade 19 / 22
  25. 25. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Field Audio The User Experience from 30,000ft Tools of the Trade 19 / 22
  26. 26. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Field AV The User Experience from 30,000ft Tools of the Trade 19 / 22
  27. 27. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Electro-Encephalo-Graphy (EEG) The User Experience from 30,000ft Tools of the Trade 19 / 22
  28. 28. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Eye-Tracking The User Experience from 30,000ft Tools of the Trade 19 / 22
  29. 29. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Tools of the Trade Galvanic Skin Response Figure: ‘GSR’ The User Experience from 30,000ft Tools of the Trade 19 / 22
  30. 30. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Pop Quiz for next week... 1. What are qualitative methods and how do they differ from quantitative ones? 2. What are the key problems with laboratory based work? 3. What problems may exist when undertaking single method evaluation? 4. Why is co-operative evaluation different from other methods? 5. What tools are at the disposal of the ‘poor’ UXer? The User Experience from 30,000ft Wrapping Up 20 / 22
  31. 31. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up To Do for next week... 1. Revision Questions; 2. Pop Quiz, Discuss Next Week; and 3. Read your notes. The User Experience from 30,000ft Wrapping Up 21 / 22
  32. 32. Preamble Recap Techniques Break! Tools of the Trade Wrapping Up Any Questions? Simon Harper 2.44 Kilburn Building 0161 275 0599 (OR x50599) simon.harper@manchester.ac.uk Office Hours: Friday 14:00–18:00 Figure: ‘Still Here!’ The User Experience from 30,000ft Wrapping Up 22 / 22

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