Douro - Workshop "Hyperpaysages d'Europe" - Filinto Girao

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Douro - Workshop "Hyperpaysages d'Europe" - Filinto Girao

  1. 1. Ricardo Magalhães Chefe de Projecto da EMD - 2009 III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  2. 2. Boundaries and Location The Alto Douro Wine Region is an area on the North of Portugal with 25.000 hectares inscribed in December 2001 on the UNESCO World Heritage List, in the category of cultural landscape. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  3. 3. Boundaries and Location III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  4. 4. Classified Area The Classified Area includes 13 th municipalities: Mesão Frio , Peso da Régua , Santa Marta de Penaguião , Vila Real , Alijó , Sabrosa , Carrazeda de Ansiães , Torre de Moncorvo , Lamego , Armamar , Tabuaço , S. João da Pesqueira and Vila Nova de Foz Côa , and represents tem per cent of the Demarcated Douro Region. Boundaries and Location III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Área 24.629ha RDD Ricardo Magalhães Chefe de Projecto da EMD - 2009
  5. 5. ALTO DOURO WINE REGION UNESCO WORLD HERITAGE 14 th December 2001 The Alto Douro Wine Region is a unique example that illustrates the relationship between man and natural environment. It is a monumental combination of man´s work in nature. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  6. 6. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  7. 7. <ul><li>The cultural landsacpe of Alto Douro is: </li></ul><ul><li>A combined work of Man and Nature; </li></ul><ul><li>- Evolutionary and living testimony of a remarkable ancient cultural tradition ; </li></ul><ul><li>Testimony of a living civilization, centered on wine quality; </li></ul><ul><li>A significant example of a landscape illustrative of different periods of human history . </li></ul>Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  8. 8. And the expression of: - a unique relationship with the natural elements ; - the determination and boldness human ; - a human ingenuity and their understanding of the water cycle and materials; - Intense affection and almost came to love to the vineyards. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  9. 9. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  10. 10. <ul><li>The Alto Douro is a mosaic of diverse cultures, woods, water lines, crowded and seats allocated to agricultural farms. </li></ul><ul><li>The characteristics of excellence of the cultural landscape evolving and living in the Upper Douro have strong potential to support a production standpoint: </li></ul><ul><ul><li>Around the production of wines of Port and Douro ; </li></ul></ul><ul><li>- In the context of cultural tourism and leisure. </li></ul>Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  11. 11. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009 Ricardo Magalhães Chefe de Projecto da EMD - 2009
  12. 12. The monumentality of the humanized landscape testifies the enormous effort of generations of growers who, for centuries, are dedicated to vine growing in harsh environmental conditions but conducive to producing wines of quality and typicality renowned since the XVII century. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  13. 13. Statement of Value and Unique Nature III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  14. 14. PRECEDENCE TERRACES To cultivate the vines on steep, rocky slopes of Douro and its tributaries was necessary to produce ground and build terraces (terraces) supported traditionally by walls of shale, which combine today with new ways vineyards frame. Precedence Eldership The landscape of the Douro wine is thus a complex architecture, blending different techniques of organization of the land . III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  15. 15. TERRACES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  16. 16. PRECEDENCE RAVAGE There are still a few spots of significant ravages (vines dead), now occupied by weeds, but it is still possible to see the walls that supported them. In the landscape are still some rare ravages that received vine again. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  17. 17. RAVAGE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  18. 18. PATTERNED LANDSCAPE The combined work of nature and man, which is the landscape of the Douro, results from the balance achieved between the slopes, the scarcity of water and soil with shale crops carefully chosen and adapted over generations. The landscape is dominated by permanent crops, vineyards, olive groves and almonds, side by side with extensive patches of Mediterranean bush. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  19. 19. &quot;In DOURO images are so impressive that cling to the breast and would never take off&quot; ... PATTERNED LANDSCAPE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  20. 20. There are certain points, certain hours, some magic moments. Those unique moments combine the aesthetic with the ethical dimension, because symbols are attached to authenticity and pride of belonging to the land. PATTERNED LANDSCAPE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  21. 21. LANDSCAPE REFERENCES THE WALLS The succession of shale walls in the landscape is the most important reference, making us reflect on the hard work behind it. The set is remarkable not only for its size, but also for the skill with which it was built. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  22. 22. THE WALLS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  23. 23. THE WALLS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  24. 24. LANDSCPE REFERENCES THE FARMS Farms in the Alto Douro are an important reference in landscape, providing a continuum of vineyards majestically ascend the slopes, easily referenced by the houses surrounded by buildings, especially linked to the wine production. They are matrix of human occupation. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  25. 25. <ul><li>The array of territorial occupation is based on farms and in small clusters. </li></ul><ul><li>From this array one must make the best and work it with the delicacy of a filigree. </li></ul><ul><li>Building a capillary system of the territory immune to &quot;spills “. </li></ul><ul><li>It is imperative that public policies to the nodes of the system gain communicating polarizing capacity. </li></ul>LANDSCPE REFERENCES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  26. 26. THE FARMS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  27. 27. THE FARMS Ricardo Magalhães Chefe de Projecto da EMD - 2009
  28. 28. THE FARMS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  29. 29. LANDSCAPE REFERENCES THE SETTLEMENTS Villages are, in general, the high quotas of slopes, where stands the white of the houses. Within the villages there are notable elements of vernecular architecture, although more recent constructions have often distorted the character. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  30. 30. THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  31. 31. THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  32. 32. We are giving greater attention to the size of intangible heritage that is its most permanent formula. It is about behavior, attitudes, emotions and memories that are transmitted from generation to generation and that no cataclysm has removed ... THE SETTLEMENTS III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  33. 33. LANDSCAPE REFERENCES THE SACRED In a region where landscape was deeply humanized by the secular work of generations of growers under difficult and even hostile conditions, it was possible to create a product of excellence, through practices and traditional knowledge, the sacredness of nature corresponded to the production of a “ spirit of the place ” that incorporates mystifying it. III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  34. 34. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  35. 35. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  36. 36. Frank Lloyd Wright, one of the architects of modernity, used to say that God reveals himself in small things. The divine component of the territories comes from small differences that can be exploited in order to promote themselves abroad and be internally cohesive. Projecting what is unique to promote identity. THE SACRED III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  37. 37. LANDSCAPE REFERENCES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  38. 38. LANDSCAPE REFERENCES III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  39. 39. THE CREATORS OF LANDSCAPE “ And men made the wine… &quot;And men made the wine ...&quot; III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  40. 40. &quot;And men made the wine ...&quot; III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  41. 41. &quot;And men made the wine ...&quot; III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  42. 42. Douro, Living Wine Region Um Recurso Diferenciador para Valorizar O Alto Douro Vinhateiro, Património da Humanidade, classificado com o estatuto “ paisagem cultural evolutiva e viva ” A Diferenciator Resource for Valuing III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  43. 43. Douro, Living Wine Region Uma Meta Global Aumentar a geração de negócio e riqueza na região do Douro, através da diversificação de actividades A Global goal III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  44. 44. Douro, Living Wine Region O Vinho, a Cultura, o Património e o Ambiente, na sua ligação ao Turismo Quatro Dimensões Four Dimensiones III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  45. 45. Douro, Living Wine Region Quatro Dimensões WINE TOURISM LANDSCAPE CULTURE III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  46. 46. Douro, Living Wine Region The Douro Demarcated Region The Côa Valley The Natural Park of Douro Internacional The “Wine Villages” III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  47. 47. <ul><li>Qualificação, desenvolvimento e promoção do Enoturismo/ wine tourism na região do Douro Vinhateiro ; </li></ul>Douro, Living Wine Region 1. Enoturismo wine tourism Wine Tourism III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  48. 48. Douro, Living Wine Region Douro, a Primeira Região Vinhateira Demarcada do Mundo Vinho do Porto Vinhos do Douro de Excelência Enologia e Investigação Reconhecimento Internacional Prémios & Distinções   Douro, the first Demarcated Wine Region of the World III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  49. 49. Douro, Living Wine Region   Douro, Paisagem Única     Quintas do Douro Muros de xisto Rede de Miradouros e Caminhos     Douro, Single Landscape   III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  50. 50. Douro, Living Wine Region Douro, Destino Turístico de Excelência Enoturismo Turismo de natureza Touring cultural Cruzeiros Rota do Vinho do Porto Aldeias Vinhateiras Escola de Hotelaria e Turismo   Douro, Tourist Destination of Excellence III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  51. 51. Douro, Living Wine Region Alto Douro Vinhateiro e Parque Arqueológico do Vale do Côa Património da Humanidade by UNESCO Comboios históricos Caminhos da Literatura: de Miguel Torga a Aquilino Ribeiro Os mosteiros de Cister Castelos, Igrejas & Palácios Douro, Território Cultural Vivo   Douro, Living Cultural Territory   III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  52. 52. <ul><li>Qualificação e diversificação da oferta de estruturas e de serviços turísticos, culturais e ambientais que reforcem a competitividade dos produtos de touring cultural e paisagístico e de turismo de natureza; </li></ul>3. Touring cultural & turismo de natureza Um Programa de Acção Cultural Touring & Nature Tourism Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  53. 53. Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  54. 54. I) Qualification of regional economic basis. The conversion of vineyards without loss of diversity, without reducing its value. The emergence of new organizational practices. II) The emergence in the tourism sector, with an horizontal impact throughout the region. The diversification of supply. Animation and territorial marketing. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  55. 55. III) To open the Douro to the world. The integration into networks of knowledge. IV) To combine the management of the day (short term) with strategic planning (long term). V) To promote the matrix “ farms &quot; as a standard of land use and tourism product. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  56. 56. VI) To reverse the trend of dispersion, of the diffuse and atomization. To provide the most effective instruments of territorial management. VII) To mitigate dichotomies: center-periphery / new-old / historical / modern / inside-out ... VIII) To combine the management of the day (short term) with strategic planning (long term). Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  57. 57. IX) The sustainability of the vineyard landscape, heritage sites, requires the sharing of benefits and costs between levels of government, between public and private. X) The necessary joint of the Sector with the Territory or the necessary policy mix in an classified area. Ten Challenges… or Commandments ... III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  58. 58. Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  59. 59. <ul><li>To Promote Heritage has to lead to a process of value creation? </li></ul><ul><ul><li>A process of territorial qualification </li></ul></ul><ul><ul><li>Landscape is not simply a catalog of its parts </li></ul></ul><ul><ul><li>It is rather a result of different combinations of space in the course of time </li></ul></ul><ul><ul><li>Interpreting the landscape is to realize a social project </li></ul></ul>III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  60. 60. <ul><li>There have been wills </li></ul><ul><li>There have been politicies </li></ul><ul><li>There have been instruments </li></ul><ul><li>What has been missing ? </li></ul><ul><li>… appropriate governance? </li></ul><ul><li>… scale? </li></ul><ul><li>… unity and partnerships? </li></ul>III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  61. 61. <ul><li>There is clear civic weakness . </li></ul><ul><li>How to reverse this situation? </li></ul><ul><ul><li>Generating discussion, creating involvement, comparing ideas, improving organization, creating a spirit of solidarity and a common vision of the future. </li></ul></ul>III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009
  62. 62. DOURO, reservation of good wine DOURO, reservation of landscape DOURO, reservation of cultur DOURO, FOREVER! Douro, Living Wine Region III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES
  63. 63. THANK YOU! Pictures kindly provided by Douro Museum, IVDP and Ricardo Magalhães III INTERNATIONAL CONFERENCE OF THE ALLIANCE OF LANDSCAPES Ricardo Magalhães Chefe de Projecto da EMD - 2009

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