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How can you diagnose major and minor SEO site issues with just the Google SERP and a quick click through?
At SES Chicago 2012, I explained a process we use to give a quick analysis "from the horse's mouth" using the Google Search Results Page and a few search / modified search queries.
With Search Engine Optimization changing (almost) daily, it's good to show clients or internal stakeholders how you appear in user Search Results.
Your Google SERP *can* say a lot about you, your site and your site issues!!