Recent Google algorithm updates have stressed the importance of both quality and authority as key considerations of search results. Take a walk inside a modern SEO kitchen where we’ll explore the opportunities and risks of the strategic recipes you might be cooking up!
At the end of this session, you’ll be able to:
Get a taste for Google’s Search Quality Rater Guidelines
Dig into EAT – Expertise, Authority & Trust as ranking factors
Serve Google & users a satisfying search experience
Actionable & valuable tips to align your website with Google’s goals.