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Hampton Roads AMA - 2017 Trends in Digital Marketing

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A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com

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Hampton Roads AMA - 2017 Trends in Digital Marketing

  1. 1. 2017 Digital Marketing Trends You Really Need To Know Digital Marketing Trends You Really Need To Know 2017 Edition
  2. 2. 2017 Digital Marketing Trends You Really Need To Know Who is this guy? •I run marketing at Homes.com •9 -16M organic visits / mth •Agency background •Entrepreneur •And sailor
  3. 3. 2017 Digital Marketing Trends You Really Need To Know Who is this guy? •I run marketing at Homes.com •9 -16M organic visits / mth •Agency background •Entrepreneur •And sailor •Not the GEICO gecko
  4. 4. 2017 Digital Marketing Trends You Really Need To Know Warning You Will Learn By Accident
  5. 5. 2017 Digital Marketing Trends You Really Need To Know And there will be no kittens
  6. 6. 2017 Digital Marketing Trends You Really Need To Know Digital Marketing Trends You Really Need To Know 2017 Edition
  7. 7. 2017 Digital Marketing Trends You Really Need To Know A Quick Survey
  8. 8. 2017 Digital Marketing Trends You Really Need To Know
  9. 9. 2017 Digital Marketing Trends You Really Need To Know
  10. 10. 2017 Digital Marketing Trends You Really Need To Know
  11. 11. 2017 Digital Marketing Trends You Really Need To Know Trends 2017
  12. 12. 2017 Digital Marketing Trends You Really Need To Know 7 Trends (7 for 17!) 1. 1 Consumers 2. 2 3. 3 4. 4 5. 5 6. 6 7. 7
  13. 13. 2017 Digital Marketing Trends You Really Need To Know 7 5 Trends (5 for 17!) 1. Multi-Screen Consumers 2. Mobile-First 3. User-Centric Experiences 4. Augmented Everything 5. Voice Search
  14. 14. 2017 Digital Marketing Trends You Really Need To Know 1. Multi-screen consumers
  15. 15. 2017 Digital Marketing Trends You Really Need To Know Another Survey
  16. 16. 2017 Digital Marketing Trends You Really Need To Know
  17. 17. 2017 Digital Marketing Trends You Really Need To Know
  18. 18. 2017 Digital Marketing Trends You Really Need To Know
  19. 19. 2017 Digital Marketing Trends You Really Need To Know
  20. 20. 2017 Digital Marketing Trends You Really Need To Know 1 Screen
  21. 21. 2017 Digital Marketing Trends You Really Need To Know 3 Screens
  22. 22. 2017 Digital Marketing Trends You Really Need To Know
  23. 23. 2017 Digital Marketing Trends You Really Need To Know
  24. 24. 2017 Digital Marketing Trends You Really Need To Know
  25. 25. 2017 Digital Marketing Trends You Really Need To Know
  26. 26. 2017 Digital Marketing Trends You Really Need To Know
  27. 27. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway
  28. 28. 2017 Digital Marketing Trends You Really Need To Know Be Responsive
  29. 29. 2017 Digital Marketing Trends You Really Need To Know Be Responsive (any screen size)
  30. 30. 2017 Digital Marketing Trends You Really Need To Know Second
  31. 31. 2017 Digital Marketing Trends You Really Need To Know Second is Mobile First Because Google says so.
  32. 32. 2017 Digital Marketing Trends You Really Need To Know Keys to a Great User Experience Mobile first index
  33. 33. 2017 Digital Marketing Trends You Really Need To Know How Site is Assessed
  34. 34. 2017 Digital Marketing Trends You Really Need To Know
  35. 35. 2017 Digital Marketing Trends You Really Need To Know
  36. 36. 2017 Digital Marketing Trends You Really Need To Know
  37. 37. 2017 Digital Marketing Trends You Really Need To Know
  38. 38. 2017 Digital Marketing Trends You Really Need To Know www.google.com/webmasters
  39. 39. 2017 Digital Marketing Trends You Really Need To Know
  40. 40. 2017 Digital Marketing Trends You Really Need To Know
  41. 41. 2017 Digital Marketing Trends You Really Need To Know
  42. 42. 2017 Digital Marketing Trends You Really Need To Know Links too close together
  43. 43. 2017 Digital Marketing Trends You Really Need To Know Links too close together
  44. 44. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway
  45. 45. 2017 Digital Marketing Trends You Really Need To Know
  46. 46. 2017 Digital Marketing Trends You Really Need To Know Yes It’s mobile-friendly
  47. 47. 2017 Digital Marketing Trends You Really Need To Know 3. User-Centric Experiences
  48. 48. 2017 Digital Marketing Trends You Really Need To Know 3. User-Centric Experiences satisfaction
  49. 49. 2017 Digital Marketing Trends You Really Need To Know
  50. 50. 2017 Digital Marketing Trends You Really Need To Know
  51. 51. 2017 Digital Marketing Trends You Really Need To Know satisfaction
  52. 52. 2017 Digital Marketing Trends You Really Need To Know
  53. 53. 2017 Digital Marketing Trends You Really Need To Know Warning Potential Politically-Charged Slide Coming Up
  54. 54. 2017 Digital Marketing Trends You Really Need To Know
  55. 55. 2017 Digital Marketing Trends You Really Need To Know Paper or Plastic?
  56. 56. 2017 Digital Marketing Trends You Really Need To Know Answer Whatever makes the user happy (satisfied) Paper or Plastic?
  57. 57. 2017 Digital Marketing Trends You Really Need To Know Your Supermarket Experience •What are your expectations? •What would satisfy you? •What would inspire you to return?
  58. 58. 2017 Digital Marketing Trends You Really Need To Know My Experiences
  59. 59. 2017 Digital Marketing Trends You Really Need To Know
  60. 60. 2017 Digital Marketing Trends You Really Need To Know
  61. 61. 2017 Digital Marketing Trends You Really Need To Know
  62. 62. 2017 Digital Marketing Trends You Really Need To Know Satisfaction?
  63. 63. 2017 Digital Marketing Trends You Really Need To Know Expectations •Fast •Friendly •Faultless
  64. 64. 2017 Digital Marketing Trends You Really Need To Know Expectations •Fast •Friendly •Faultless https://developers.google.com/speed/pagespeed/insights/
  65. 65. 2017 Digital Marketing Trends You Really Need To Know
  66. 66. 2017 Digital Marketing Trends You Really Need To Know Grant… tell me again… Is speed really that important?
  67. 67. 2017 Digital Marketing Trends You Really Need To Know Grant… tell me again… Is speed really that important?
  68. 68. 2017 Digital Marketing Trends You Really Need To Know Yes.
  69. 69. 2017 Digital Marketing Trends You Really Need To Know So basically… you’re telling me I won’t win with ‘slow & steady’? You’re kinda slow, huh?
  70. 70. 2017 Digital Marketing Trends You Really Need To Know Why Does It Matter? Fast is Better
  71. 71. 2017 Digital Marketing Trends You Really Need To Know
  72. 72. 2017 Digital Marketing Trends You Really Need To Know Speed ~ Rank There’s a Correlation
  73. 73. 2017 Digital Marketing Trends You Really Need To Know
  74. 74. 2017 Digital Marketing Trends You Really Need To Know Not Just Google Bing too!
  75. 75. 2017 Digital Marketing Trends You Really Need To Know Page Load Time
  76. 76. 2017 Digital Marketing Trends You Really Need To Know Page Load Time: This element has a direct impact on the satisfaction a user has when they visit your website.
  77. 77. 2017 Digital Marketing Trends You Really Need To Know Page Load Time: This element has a direct impact on the satisfaction a user has when they visit your website. Slow load times can lead to a visitor simply leaving your website, seeking their information elsewhere.
  78. 78. 2017 Digital Marketing Trends You Really Need To Know Page Load Time: This element has a direct impact on the satisfaction a user has when they visit your website. Slow load times can lead to a visitor simply leaving your website, seeking their information elsewhere. If they came from our search results that may appear to us to be an unsatisfactory result that we showed.
  79. 79. 2017 Digital Marketing Trends You Really Need To Know Page Load Time: This element has a direct impact on the satisfaction a user has when they visit your website. Slow load times can lead to a visitor simply leaving your website, seeking their information elsewhere. If they came from our search results that may appear to us to be an unsatisfactory result that we showed.
  80. 80. 2017 Digital Marketing Trends You Really Need To Know Faster is better, but take care to balance absolute page load speed with a positive, useful user experience.
  81. 81. 2017 Digital Marketing Trends You Really Need To Know Expectations •Fast •Friendly •Faultless
  82. 82. 2017 Digital Marketing Trends You Really Need To Know
  83. 83. 2017 Digital Marketing Trends You Really Need To Know https://search.google.com/search-console/mobile-friendly
  84. 84. 2017 Digital Marketing Trends You Really Need To Know UX = User Experience Friendlier is Better
  85. 85. 2017 Digital Marketing Trends You Really Need To Know
  86. 86. 2017 Digital Marketing Trends You Really Need To Know Websites Just For Search Engines Building a site *Just* for search engines is shortsighted Man with long arm Short-sighted
  87. 87. 2017 Digital Marketing Trends You Really Need To Know Websites Just For Search Engines Building a site *Just* for search engines is shortsighted Man with long arm Would be like building a supermarket just for checkout cashiers Short-sighted
  88. 88. 2017 Digital Marketing Trends You Really Need To Know Are You Unique & Engaging? How’s your: •Copy? •Images? •Media? •Experience?
  89. 89. 2017 Digital Marketing Trends You Really Need To Know User Experience Is Massively Important The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.
  90. 90. 2017 Digital Marketing Trends You Really Need To Know What Could Go Wrong?
  91. 91. 2017 Digital Marketing Trends You Really Need To Know https://search.google.com/search-console/mobile-friendly
  92. 92. 2017 Digital Marketing Trends You Really Need To Know satisfaction
  93. 93. 2017 Digital Marketing Trends You Really Need To Know Expectations •Fast •Friendly •Faultless
  94. 94. 2017 Digital Marketing Trends You Really Need To Know To Err is Human… To Not Err Devine
  95. 95. 2017 Digital Marketing Trends You Really Need To Know To Err is Human… To Not Err Devine Faultless is Fantastic
  96. 96. 2017 Digital Marketing Trends You Really Need To Know
  97. 97. 2017 Digital Marketing Trends You Really Need To Know Site Errors i.e. 404 “Not Found”
  98. 98. 2017 Digital Marketing Trends You Really Need To Know
  99. 99. 2017 Digital Marketing Trends You Really Need To Know
  100. 100. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway
  101. 101. 2017 Digital Marketing Trends You Really Need To Know Great User Experience •Mobile first •Site speed •Satisfaction • Intent to Content •No issues • Server errors • “Not found” NOT User first
  102. 102. 2017 Digital Marketing Trends You Really Need To Know Your Web Experience •Fast •Friendly •Faultless (or fun)
  103. 103. 2017 Digital Marketing Trends You Really Need To Know 4. Augmented Everything
  104. 104. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR
  105. 105. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Arrrggghhhh
  106. 106. 2017 Digital Marketing Trends You Really Need To Know Cool?
  107. 107. 2017 Digital Marketing Trends You Really Need To Know Not Cool!
  108. 108. 2017 Digital Marketing Trends You Really Need To Know Not Cool Enough
  109. 109. 2017 Digital Marketing Trends You Really Need To Know Cool
  110. 110. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Ahhhh
  111. 111. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Ahhhh
  112. 112. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Ahhhh
  113. 113. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Ahhhh
  114. 114. 2017 Digital Marketing Trends You Really Need To Know Reality •VR •AR •Ahhhh
  115. 115. 2017 Digital Marketing Trends You Really Need To Know AR in the News Today! “The goal is to make VR and AR what we all want it to be: glasses small enough to take anywhere, software that lets you experience anything, and technology that lets you interact with the virtual world just like you do with the physical one.”
  116. 116. 2017 Digital Marketing Trends You Really Need To Know AR in the News Today! “The goal is to make VR and AR what we all want it to be: glasses small enough to take anywhere, software that lets you experience anything, and technology that lets you interact with the virtual world just like you do with the physical one.” Mark Zuckerberg
  117. 117. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway
  118. 118. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway Be Cool
  119. 119. 2017 Digital Marketing Trends You Really Need To Know 5. Voice Search When Consumers Are Too Lazy to Type
  120. 120. 2017 Digital Marketing Trends You Really Need To Know 5. Voice Search When Consumers Are Too Lazy to Type Or are under the age of 20
  121. 121. 2017 Digital Marketing Trends You Really Need To Know
  122. 122. 2017 Digital Marketing Trends You Really Need To Know AI Assistants Are Here
  123. 123. 2017 Digital Marketing Trends You Really Need To Know AI Assistants Are Here How many people here got Echo for Christmas?
  124. 124. 2017 Digital Marketing Trends You Really Need To Know AI Assistants Are Here How many people here got Echo for Christmas? What do you use it for?
  125. 125. 2017 Digital Marketing Trends You Really Need To Know 45% listen to music / books
  126. 126. 2017 Digital Marketing Trends You Really Need To Know 45% listen to music / books Hello?
  127. 127. 2017 Digital Marketing Trends You Really Need To Know Generational? What do you think?
  128. 128. 2017 Digital Marketing Trends You Really Need To Know call someone check the time ask for directions play a songfind out movie times
  129. 129. 2017 Digital Marketing Trends You Really Need To Know Voice as Opportunity
  130. 130. 2017 Digital Marketing Trends You Really Need To Know Voice as Opportunity How can I make $$?
  131. 131. 2017 Digital Marketing Trends You Really Need To Know Implied / Actual Question How can I do that?
  132. 132. 2017 Digital Marketing Trends You Really Need To Know Answers
  133. 133. 2017 Digital Marketing Trends You Really Need To Know Answers •Mobile Web •Native system •Apps
  134. 134. 2017 Digital Marketing Trends You Really Need To Know Appearing in the answer box
  135. 135. 2017 Digital Marketing Trends You Really Need To Know The Best Answer Appearing in the answer box
  136. 136. 2017 Digital Marketing Trends You Really Need To Know The Best Answer •Understand the question •Lists / steps •Proper markup (geek) •Page layout • TL:DR summary • Answer the question Your Brand Here
  137. 137. 2017 Digital Marketing Trends You Really Need To Know AI Assistants Are Here
  138. 138. 2017 Digital Marketing Trends You Really Need To Know The Perfect Assistant • Knows me well • Anticipates my needs • Adaptable & flexible • Knows everything
  139. 139. 2017 Digital Marketing Trends You Really Need To Know The Perfect Assistant • Knows me well • Anticipates my needs • Adaptable & flexible • Knows everything Understands my accent
  140. 140. 2017 Digital Marketing Trends You Really Need To Know
  141. 141. 2017 Digital Marketing Trends You Really Need To Know
  142. 142. 2017 Digital Marketing Trends You Really Need To Know Wait!! There’s More!!
  143. 143. 2017 Digital Marketing Trends You Really Need To Know
  144. 144. 2017 Digital Marketing Trends You Really Need To Know More to Come •Cars •Kiosks •Wearables •Chatbots
  145. 145. 2017 Digital Marketing Trends You Really Need To Know Trend Takeaway
  146. 146. 2017 Digital Marketing Trends You Really Need To Know Answers are the answer www.slideshare.net/simmonet/why-answers-are-the-answer
  147. 147. 2017 Digital Marketing Trends You Really Need To Know Answers are the answer www.slideshare.net/simmonet/why-answers-are-the-answer Understand your users Answer their questions Be the best answer
  148. 148. 2017 Digital Marketing Trends You Really Need To Know Answers are the answer Do you have questions? Thank you
  149. 149. 2017 Digital Marketing Trends You Really Need To Know Thank you 1. Multi-Screen Consumers 2. Mobile-First 3. User-Centric Experiences 4. Augmented Everything 5. Voice Search
  150. 150. 2017 Digital Marketing Trends You Really Need To Know Digital Marketing Trends You Really Need To Know 2017 Edition

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