Search Marketing Benchmark Report 2014
Summer Global Edition
Table of Contents
Global Overview 4
Global Benchmark 5
Arts and Entertainment 14
The Importance of Search 20
Get the Insights that You Need 20
Data Methodology 20
Understanding where your web traffic is coming from is essential in promoting
your brand and maximizing your online exposure to potential clients, customers
and leads. At SimilarWeb we track over 2 billion web and mobile actions each
day, collecting the data which gives online marketers the know-how to get ahead.
This benchmark report looks at 7 of the largest online industries to reveal which
channels web users are utilizing to find websites. The report also dives deep
into the top global keywords sending traffic per industry from paid and organic
search engine clicks.
The data in this report is taken from the summer of 2014 covering the months of
June, July, and August. Desktop visits in the tables in this report show the esti-mated
monthly visits for the month of July. This report takes data from a global
set of users which come from over 200 different countries. All of the data is
based off real human web behavior.
The Importance of Search
Search channels remain important sources of traffic across all the industries
we have looked at. There is a very strong bias towards organic so concentrating
efforts on SEO remain a high priority for businesses wanting to increase their
traffic and, in turn, conversion rates.
Top global search terms across all industries are dominated by major brand
names. That insight, combined with the fact that 42% of all online traffic is Di-rect,
highlights that the value of building a strong brand is the key to becoming a
major player online.
Get the Insights that You Need
This report provided high level insights for 7 of the most popular industries
online. To see the full rankings for over 200 different categories and the website
traffic statistics for any website you can visit SimilarWeb.com for free. Profes-sional
marketers can subscribe to SimilarWeb PRO to get in-depth marketing
insights and see the online strategies and tactics for any website, mobile web-site,
industry, or mobile App.
The data analyzed in this report reflects the top branded and non-branded key-words
that drove traffic to websites in the 7 analyzed categories. Data is based
off of Global website visits for the 3 month period from the 1st of June through
the 31th of August 2014. The data set is filtered from 1.5 trillion website visits as
measured by SimilarWeb.