Intro to Hospitality Industry - Unit 10

TOPIC 10
INTRODUCTION TO
HOSPITALITY
INDUSTRY
DESTINATIONS: TOURISM
GENERATORS
PREPARED BY:
NORHASIMAH BINTI HAMIM

of 20
TOPIC 10: DESTINATIONS: TOURISM GENERATORS
LEARNING OUTCOMES
At the end of this topic, the students would be able to:
 Explain what factors have changed that contribute to the growth in
tourism (in terms of societal changes).
 Identify four categories of planned play environments created
specifically for tourism.
 Describe the significance of large- and small-scale urban entertainment
centers as a part of a community’s tourism industry.
 Outline the important contributions that fairs and festivals make to their
host communities.
 Discuss the role of natural attractions in tourism.

of 20
TOPIC OUTLINES
Introduction
10.1 Motives and destinations
10.2 Mass-market tourism
10.3 Planned play environments
10.4 Casinos and gaming
10.5 Urban entertainment centers
10.6 Temporary attractions: fairs and festivals
10.7 Natural Environments
Summary

of 20
INTRODUCTION
 Travel destinations, whether natural
or created, are the magnets that set
the whole process of tourism in
motion.
 Many of these destinations are, to all
intents and purposes, a part of the
hospitality industry and offer
attractive career prospects for
students.

of 20
10.1 Motives and Destinations
 People travel, and they travel for many reasons - for instance, work and
recreation:
 religious pilgrim
 health interests
 experience scenic beauty
 sporting event
 culture (history and art appreciation)
 theatre and spectacle
Motives and Destinations
Motives

of 20
10.1 Motives and Destinations
 Destinations can be of different types,
such as:
 primary (touring) destinations -
have a wide market and draw
travelers from a great distance.
 secondary (stopover) destinations -
draw people from nearby areas or
induce people to stop on their way by.
Motives and Destinations
Destinations

of 20
10.2 Mass-market Tourism
 Travel was the privileged pastime of the
wealthy.
 That condition has not really changed; some
affluence is still required for recreational travel.
 What has changed is the degree of affluence in
our society.
 The facilities serving travelers adapted and
loosened their emphasis on class.
 Many of the new establishments have, in fact,
become mass institutions.
Mass-market Tourism

of 20
10.3 Planned Play Environments
 The emerging importance of “subcults”
whose lifestyles are built around
nonwork activities with regard to the
balance of work and play.
 Planned play environments have
actually been around longer than one
might believe:
 fairs and festivals
 theme parks
 amusement parks
Planned Play Environments

of 20
10.3 Planned Play Environments
 Today’s television-oriented traveler expects a park environment that
stimulates and entertains in addition to offering rides and other
amusements - one way to meet this demand is to build the park around one
or more themes.
 By definition, theme parks are focused on a central theme or themes,
similarly, entire cities sometimes evoke a singular theme.
 Examples include Hershey, Pennsylvania; Cooperstown, New York; and
Plymouth, Massachusetts.
Planned Play Environments
Themes

of 20
10.4 Casinos and Gaming
 The casino gambling environment is unique in that it combines the games
usually associated with such operations with entertainment, food, and drink,
lodging, and, increasingly, shopping.
 Three (3) primary forces appear to be driving the current growth in gaming.
 change in consumer taste,
 convenience; proximity to gaming facility,
 intense need state and local governments have for funds; new gambling
establishments are usually subject to a relatively high level of taxation
because of the potential for profit.
Casinos and Gaming

of 20
10.4 Casinos and Gaming
 Casino markets can be divided into four (4) general groups:
 tourists,
 high rollersat the tables,
 high rollers at the slot machines,
 the bus trade.
Casinos and Gaming
Casino Markets

of 20
10.5 Urban Entertainment Centers
 The term urban entertainment centers means just that - destinations
located in cities (or even the cities themselves) that offer a variety of tourist-
related activities.
 sport stadiums/centers,
 downtown convention centers,
 developments plazas designed to accommodate amusements, dining,
and other leisure activities,
 city waterfront redevelopment projects,
 restoration and revitalization of aging sections of a city.
Urban Entertainment Centers

of 20
 There is an emergence of shopping centers with the
scale of a large, locally centered mall and the often-close
relationship of such centers to the hospitality industry.
 Shopping continues to become the most favored tourist
activity.
 Currently the largest in the world is the Iran Mall (in
Tehran) and the second largest is the South China Mall
(in Dongguan).
Shopping Centers

of 20
 Zoos and aquariums can be major tourism generators.
 Unique sanctuaries exist all over the world as well, such as Central America,
the Community Baboon Sanctuary in Belize helps to protect the locally
known baboons (or black howler monkeys).
Zoos, Sanctuaries and Aquariums

of 20
10.6 Temporary Attractions: Fairs and Festivals
 Fairs date from the Middle Ages, when they served as important centers for
economic and cultural revival.
 Festivals also have their roots in history and were originally religious events.
 World expositions (world’s fairs or expos) are yearlong attractions, but even
a local event can have a major impact on a city.
 Some fairs celebrate local industry whereas others have cultural, religious,
and historical roots, as is the case with Mardi Gras in New Orleans.
 A successful event must attract tourists, whether local, regional, national, or
international - measured by its ability to attract visitors, cover its costs, and
maintain sufficient local support to keep it staffed.
Temporary Attractions: Fairs and Festivals

of 20
10.6 Temporary Attractions: Fairs and Festivals
 The economic effects of fairs and festivals can
have a major impact on the community and
especially on its hospitality industry.
 In addition, fairs and festivals also bring
important social and cultural benefits to their
communities:
 they celebrate the local heritage, as well as
food and beverage products and
 bring members from all parts of the
community together to work as volunteers.
Temporary Attractions: Fairs and Festivals

of 20
 In the public sector, national and state parks, forests, and waters (all part of
the natural environment) should interest the travelers and hospitality
students just as much.
 An extension of tourism that focuses on the natural environment is
ecotourism.
 Ecotourism is responsible travel to fragile, pristine, and usually protected
areas that strives to create no adverse effects on the local environment, for
some countries, in fact, it represents a major industry.
 In conclusion, this huge tourism activity has created many opportunities for
tourism enterprises serving the areas that surround natural recreation sites.
Natural Environments

of 20
Natural Environments

of 20
SUMMARY
In this chapter, recreation, its motives, and
different types of destinations are discussed.
Then, highlighted about planned play
environments, such as national and regional
theme parks, casinos, urban entertainment
centers such as sports stadiums and
megamalls, temporary attractions, and
thenatural environment, especially national
parks.

of 20
ACTIVITY/TUTORIAL
You are assigned to surf the Web sites
for information on ONE (1) unique
tourist destination in your country, and
identify the following:
Introduction on the destination
The uniqueness of the destination
Facilities available at the destination

Intro to Hospitality Industry - Unit 10

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Intro to Hospitality Industry - Unit 10

Similar to Intro to Hospitality Industry - Unit 10 (20)

More from Kuala Lumpur, Malaysia

More from Kuala Lumpur, Malaysia (20)

Recently uploaded

Recently uploaded (15)

Intro to Hospitality Industry - Unit 10