Purchase For Africa

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Mobilizing students at Historically Black Colleges and Universities to buy African-made clothing

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  • Purchase For Africa

    1. 1. Purchase for Africa A Socially-Conscious Buying & Global Branding Program Rosa Whitaker May 6 th , 2009
    2. 2. What is Purchase from Africa? HBCU-led purchasing program of African-manufactured apparel for export to the U.S., envisioned by Rosa Whitaker, former Asst. U.S. Trade Representative under Presidents William J. Clinton and George W. Bush HBCU students with choices to purchase African-manufactured apparel, including t-shirts, jeans and jackets, from campus student stores.
    3. 3. People Helping People <ul><li>Reduces Poverty in poorest countries in the world </li></ul><ul><li>Creates socially- conscious buying power among HBCUs on international level </li></ul><ul><li>Retains women workers caring for extended families, many infected with HIV/AIDS </li></ul><ul><li>Stirs potential African student interest in attending HBCUs </li></ul>
    4. 4. Why Should HBCUs Care? <ul><li>Builds global goodwill for HBCUs </li></ul><ul><li>Propels HBCUs as key players in U.S. Trade Agenda </li></ul><ul><li>Increases socially-conscious buying and potential sales in campus stores </li></ul>
    5. 5. African Americans’ Impressive Purchasing Power 2007 : $845 billion up 166% in 17 years (1990: $318 billion) 2012 : $1 trillion (projection) African American Teenage Consumers: Spend almost $100 pm -- 20% more than average teens in U.S. “ Source : University of Georgia’s Selig Center for Economic Growth www.magazine.org
    6. 6. U.S. Preferences for Africa Trade <ul><ul><li>Africa Growth & Opportunity Act (AGOA) </li></ul></ul><ul><ul><ul><li>U.S. trade preference program providing special access for 41 sub-Saharan African countries </li></ul></ul></ul><ul><ul><ul><li>Lo w tariffs on African exports to the U.S. </li></ul></ul></ul><ul><ul><li>African governments benefit from AGOA based on commitments to: </li></ul></ul><ul><ul><ul><li>Political Pluralism </li></ul></ul></ul><ul><ul><ul><li>Rule of law </li></ul></ul></ul><ul><ul><ul><li>Workers Rights </li></ul></ul></ul>
    7. 7. Success & Hope in Lesotho Ethnically Sewn – Ethically Worn <ul><li>Apparel Industry </li></ul><ul><ul><li>39,000 factory workers </li></ul></ul><ul><ul><li>85% women as heads of households supporting 5 extended family members </li></ul></ul><ul><ul><li>43% workers HIV/AIDS infected </li></ul></ul><ul><li>Competitive Products </li></ul><ul><ul><li>Good quality </li></ul></ul><ul><ul><li>Fair pricing </li></ul></ul><ul><ul><li>High Labor standards </li></ul></ul>
    8. 8. Africa Needs You Build on Common Heritage Join in Fighting Poverty Create New Historical Imprint
    9. 9. Moving Forward <ul><li>Commit to increase African-made clothing in HBCU student stores by: </li></ul><ul><li>20% by 2010 </li></ul><ul><li>Connect directly with sourcing agents in Africa via Purchase for Africa program. </li></ul>

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