Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Co Founder at Ragtagger Lifestyle Pvt Ltd
Industry
Consumer Products
About
My initial experience in sales across 2 industries gave me invaluable hands-on experience at the ground level, giving me a keen understanding of how business and brand strategy ultimately plays out in the field.
I started off handling brands across diverse consumer segments - kids, youth and luxury. Giving me the exposure to experiment with and understand how aspirational brands need to operate in each of these segments. But the opportunity and freedom, given to me at this early stage,to reposition and relaunch a youth brand Fastrack, became my calling card.
Since 2003 I've spent time working on the country's largest cohort - youth. I've questioned, experimented, had huge successes (and...