Your Tools• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks – www.odnoklassniki.ru – www.vk.com• Social networks about reading and libraries – www.goodreads.com – www.librarything.com• …
Choose Your Tools• Your goal?• Your target audience?• Your message?• The right tool(s) and activities – Where is your target audience? – What is interesting and attractive to them? – What do you want them to think, know and feel?
Measure Your Success• www.hootsuite.com social media tools and stats• www.bit.ly count your clicks• Facebook Insights for Pages Facebook’s built-in statistics tool
A Social Library• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary) – Cares about target audience – Sets goals – Fun!
Online Advocacy• Iasi Country Library, Romania – Iasi Country Library Deserves a Home advocacy campaign using social media – Goal: finding a proper home for the library – Inspiration: Matt Harding (www.wherethehellismatt.com) – Tools used: • Blogs (biblioteciiesene.wordpress.com) • Facebook • Flickr • YouTube
Want More Inspiration?• The Librarian in Black www.librarianinblack.net/librarianinblack/• The Shifted Librarian www.theshiftedlibrarian.com• Letters to a Young Librarian letterstoayounglibrarian.blogspot.com• #libchat every Wednesday on Twitter