This presentation shows the challenges and opportunities for the music industry within electronic marketplaces, statistical data highlight that the online sales in the UK alone will reach £78bn a year by 2010 (Econsultancy, 2009). The marketing endeavours have to be directed to the effective online promotion of music and keep in regard issues of design, security copyright management. Furthermore the Internet interactivity and customizability peculiarities have affected the communication model toward the emission of targeted and personalized contents. In this scenario the music business encourage the proliferation of niche markets based SMEs that focus on the satisfaction of their market segment with a comprehensive service inclusive of music and side products. Through the examination of the business model developed and implemented by the e-commerce music, merchandising and technological equipment website 'www.Trackitdown.net', this research aims to critically evaluate the best practice in the strategic management of the online music business.