Get your first customer before you write your first line of code

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Talk given at Startup Bar Camp, Sydney, http://www.startup-australia.org/startupbcs, about what is important to a startup - this especially focuses on entrepreneurs that have a focus on technical background

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  • Any great piece of technology certainly will become a success, right? Wrong!
  • * every technology that is developed needs multiple iterations and extensions before it becomes really useful on a commercial scale * most technology that is started will only end up as input to another, more market-informed set of technologies * most products that are developed towards a user need rely on many generations of previous technology failures to be created
  • * markets and customer needs are different in different countries * using overseas success of a product as an indicator for choosing to develop a similar technology in AU is bound to fail because AU needs more integrated service offerings and has less of an appetite for cool new tech
  • * you don't have to get a paying customer, just somebody who has a pain point and is willing to solve it with you, to be your guinea pig * if you cannot find a friend who is willing to be your first unpaid customer, maybe you are developing/considering the wrong technology – or are at minimum years ahead of the market
  • Get your first customer before you write your first line of code

    1. 1. Have your first customer before you write your first line of code Silvia Pfeiffer Vquence Pty Ltd Startup BarCamp Sydney, 21st Nov 2009
    2. 2. Technology rocks, right?
    3. 3. Actually, most technology is a failure
    4. 4. But it worked in the US - Why doesn't it sell here?
    5. 5. But getting a customer is hard!
    6. 6. My next startup will be different [email_address]

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