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Guide for island entrepreneurs. Guida per imprenditori dell'isola.

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Guida per imprenditori dell'isola. Consigli e suggerimenti per iniziare ad essere imprenditori in un isola.Guida realizzata dai partecipanti dello Scambio Giovanile "ICI -Intercultural'iles" su senso di iniziativa, imprenditorialità e isole. (Centre du Sport et de la jeunesse de Corse, Kamaleonte Italia, Walk Together Bulgaria)
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Guide for island entrepreneurs. Advices, suggestiona and examples for starting to be an entrepreneur in an island.
Outcome of Youth Exchange "ICI -Intercultural'iles" - topics: sense of initiative, entrepreunership and island. (Centre du Sport et de la jeunesse de Corse, Kamaleonte Italia, Walk Together Bulgaria)

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Guide for island entrepreneurs. Guida per imprenditori dell'isola.

  1. 1. Guide forIsland Entrepreneurs
  2. 2. Whatdoesbeingan entrepreneur meanwhenyouareayoung personlikeme? 1
  3. 3. Itdoesn’tmeanjustbeing responsibleofthesuccessorthe failureofacompany. It’snotallaboutgeneratinga profit,doingbusinessorbecoming aboss.No. Ifyouhaveadream, takecareofit. 2
  4. 4. Bealwayscurious. travel,learn anddon’tbeafraidofasking. Believeinwhatyouareandwhat youlove. ThisThiswayyoucanturnyourdream intoagreatideawhichcanchange notonlyyourfuturebutalsothe futureofthepeopleallaroundyou. 3
  5. 5. Yeah,weknow,youliveonanislandand youfeelalone.Farawayfrom everything else.Andit’strue,there’saseaaround youthatseparatesyoufrom alltheland overseas. 4
  6. 6. Transform 5
  7. 7. Keepbelievinginit becauseitispossible! 6
  8. 8. Iknowit'shard. Iknowthattherearealotof challengesbutthepowertosucceed iswithinus. 7
  9. 9. Needs BetterEducation Opportunities MoreJob Opportunities BetterConnection withLands Overseas Learn Foreign Languages BetterMobility ontheIsland Better Promotion More Cultural Attractions BeingMore Open-Minded Business Development More Services More Investments Schoolsand Universities 8
  10. 10. Youhaveto focusontheadvantages thatwehaveandmakegreatuse ofthem. 9
  11. 11. StrenghtsLocal Production Indipendent Economy Beautiful Beaches NiceWarm Weather Handmade Products Traditions Historical Heritage Strong Identity Less Competition Wild Nature Exotic Place Senseof Community 10
  12. 12. Yesbut ... How? 11
  13. 13. Takeactions! Theeasiestwaytogetstartedistoquit talkingandstartdoing. Provethesustainabilityofyouridea beforeinvestingonit, doadetailedreseardoadetailedresearch,buildabusiness planandtrytofindyourpartnersand firstthreepotentialclients. 12
  14. 14. Youcanusethisdiagram inorderto identifyyouraim andthecertainsteps thatyouwanttotaketoachieveit. Goal Plan Action Result Realityscan Values Direction Anaim or desired result Chronological setofphisically doable actions Beginwithfirst doablestepsafter whichthereis nowayback Whatdoihave? Whatismissing?Yourbeliefs areimportant Thegoalwhichis not“smart”yet 13
  15. 15. Forinstance: Youwouldliketoopenacarsconcessionso youneedtothinkaboutwhatyourneeds willbe. •Howmanycarsdoyouwanttostartwith? •Howbigbudgetdoyouneedinordertobuildthis concession? Soatthebeginningthefirststepisto checkthebudgetyoucanfindandanalyze wherethecompetitorsaresituatedand whotheyare. •Whichisyourtargetgroup? •Do•Doyouwanttoselllowcostcars? •Wherewillyougetthosecarsfrom? •Doyouwanttosellittofamilies? •Doyouwanttosellonlyonesinglebrand? Youhavetofindtherightsupplier. 14
  16. 16. Whenallofthisisclear,youhaveyour budgetready,youknowhowmanycars youwanttostartwith,youknowwho youwanttosellthosecarstoandyou haveyoursupplier. Whatdoyouneedmore? YYouneedtofindtherightlocationwhere youcansellthecars,consideringthe spaceyouwillneedtoparkallyourcars andalsowherethecompetitorsare located. 15
  17. 17. Donotgiveup „Experienceisnotwhathappenstoaman; itiswhatamandoeswithwhathappensto him“ ALDOUSHUXLEY 16
  18. 18. Ifyoufailwithanidea,startwithanother onetryingnottodothesamemistakes again. Ofcourseitwillnotbeeasytobea successfulentrepreneur. YYouwillhavetofacemanytroubles, unexpectedsituationsandprobablyfall down,maybemanytimes. Butfrom alltypesofexperience,even moreinfailures,youcanpickupuseful learningpoints. 17
  19. 19. Believeinyourself Believethatyoucansucceedandyouwill findyourwaysthroughdifferentobstacles. 18
  20. 20. Let'ssayyouopenedanamusementparkwithacollaborator. Itwasquitesuccessful,butafterfewyearsyourcollaborator started,onhisside,hisownparkinthesamecity. Youfeltbetrayed,firstbecausehisbusinessbecameastrong competitortoyoursandonasecondhandbecauseyouusedto worktogether. YYouhadyourskills,hehadhisownsoyouusedtoseparatethe tasks.Afterheopenedhisown,youendedupalone,andyouhad tomanagetheparkonyourown,whichyoucouldnotafford. Firstyouwillbemadathim.Butthenyoucanrealizethatitwas yourmistakeaswell. YYoushouldhaveclarifiedyourpartnershipindetailsintothe contract.Forexample:youshouldhavesetapointaboutthe prohibitiontoopenthesamekindofbusinessduringthenext twentyyearsorwithin200km.Alsoyoushouldhavekeep thinkingaboutwaystoimproveyourbusinessandjustnottelling yourself:"Okaymybusinessisworking,it’sstable,Ijusthaveto continuethesamewayanditwilllastforever". YYoualwayshavetothink:"HowcanIdevelopmybusinessinorder tobemoreinnovativeandattractiveforthecostumers?“ ...I'vegotanotherinstanceforyou 19
  21. 21. Gainsomeknowledgeandbe opentoadvice. 20
  22. 22. Youcanusevarietyoflearningplatforms (likeCoursera,Udemy,Lynda,Pluralsight, Udacity,TED,edX…)fortechnical knowledge; ontheotherhand,acommunicationwithontheotherhand,acommunicationwith peoplewhohavehigherexpertisecouldbe veryhelpful:listeningtotherightadvice couldbevaluableforyourbusiness especiallywhenitcomestopeoplewith moreexperience. Don‘tforgettobecritical abouttheadvicethatabouttheadvicethatyoureceivefrom others:haveadoseofdoubtand useyourbrain! 21
  23. 23. Takerisks Thisalwaysseemsdangerous,butthisis thewaytogoforwardanddevelopanidea. Inthiswayyouwillovercomeyourfearof failure. Keepanideajournal ThissmallbookwillhelpThissmallbookwillhelpyoutowriteall yourideasnomatterwhereyouare. Youcanalwayscarryitwithyoueven whenyouareinbed. 22
  24. 24. Getapart-timejob AsanentrepreneuAsanentrepreneur,youdonothave regularincome.Findaparttimejobin ordertohavemoneytoliveinuntilyour businessdevelops.Thisisalsothewayto getnewskillsandnewbusiness connections. Askforhelp EntrepreneuEntrepreneurshipisnotsimple,alotof peoplebeforeyouhavepassedthrough thispath,soisbettertoasksomeonewith experiencetohelpyou. 23
  25. 25. Travel AsaAsayoungpersonyoucanstartwith Erasmus+,whichisanEuropeanprogram thatgivespeopleopportunitiestotravel, meetmotivatedyoungpeople,find commoninterestswiththem andbuild internationalnetworks. YYoucanalwayscheckthisplatform ifyou areinterested-saltoyouth.com 24
  26. 26. Reachyourgoal Findthebalancebetweenworkand personallife.Asanentrepreneuryouare theonewhodefineshowtodevelopideas andsuccessfulbusiness,thedirection andthespeedofgrowing. 25
  27. 27. Focusononespecifictarget Don’tthinkthatyoucanbeperfectin everythingandselltoeveryone BeUniqueandFlexible Sellwhatpeoplearealreadybuyingbutin yourownway. BeopentoadapttheinitialideaBeopentoadapttheinitialidea accordingtothesituationandbepatient. 26
  28. 28. 27
  29. 29. 28
  30. 30. 29
  31. 31. 30
  32. 32. 31
  33. 33. GoodLuck BonneChance BuonaFortuna късмет 32

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