Resumen euroIA 2011


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El departamento de Experiencia de Usuario presentó en EuroIA 2011 “Take your client into your User eXperience team”. Explicamos como los proyectos de usabilidad y experiencia de usuario enfocados de forma colaborativa dan como resultado soluciones innovadoras y de más valor.

EuroIA también sirvió de plataforma para mostrar otras aproximaciones de cómo conseguir más participación/involucración de los clientes en sus proyectos. El programa fue altamente interesante y se trataron muchos temas: se revisó la evolución de la Arquitectura de la información, como la AI cobra volumen al diseñar soluciones multiplataforma; diseño para móviles, diseño para niños; ejemplos sobre social media; e incluso una muy interesante dedicada a cómo identificar resistencias cuando comunicamos ideas nuevas, cómo redirigir situaciones complicadas.

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Resumen euroIA 2011

  1. 1. everis @ Europes Seventh Information Architecture SummitTake your Clients into your UX teamWe were there to present a Pitch onUX and Collaborative Strategy30 de septiembre de 2011
  2. 2. índiceEstuvimos en Europes Seventh Information Architecture SummitEl presente documento recoge• Datos del evento………………………………………………..p3• Resumen visual y Link a nuestra Presentación…..…….….p.4• Highlights y Links a presentaciones interesantes…..…..p.5-11 2
  3. 3. EuroIA Datos del evento Website del Acceso a slides y posters evento #euroIAResúmenes Johnny Holland: 3
  4. 4. EuroIANuestra presentación 4
  5. 5. EuroIAPresentaciones seleccionadas• Designing for Todays Web , LukeW  Interesante• No os la podéis perder!!! más allá de UX“outline several important Internet trends and the impact they have on Web application design:Mobile: The explosive growth of the mobile Web provides you the opportunity to re-contextualize your data and interactions through mobileuse cases. This means moving away from content pages and site maps AND focusing on real world uses that take advantage of peoplescurrent position in the world and the things around them.Everywhere: But the Web is headed to more places than just your pocket: TVs, Cars, Appliances, e-readers, and more are connecting to theWeb at an increasing pace. In order to take advantage of this opportunity, think about where your service makes sense and integrate in waysthat focus on your applications core value.Real Relationships: Thanks to increasingly available Web services, the things we‟ve done online can now be used across multiple Webproducts. Today, the most interesting information available to Web applications is our identities and connections. Over time that shouldexpand to our interests, tastes, and more. Access to this kind of information can create great new product experiences like instant start-up withrelevant content and people and drive increased engagement through real relationships.” 5
  6. 6. EuroIAPresentaciones seleccionadas• Where, What, Now - Designing forcollective, contextual experiences  Interesanteexperiences más allá deContiene buenas referencias de behaviors de check-in y How UXto para aplicarlo en proyectos. “What’s this about? Behaviour of „Checking-in‟ • What we can do with it • How it can be an enabler for behaviour changing experiences that blur the real world and digital • How it‟s enabling brands to shape their own innovative services „Design toolkit‟”” experiences-9403996 • Tablets-and-Kids-Creative-Opportunities-with-Apps- InteresanteEmpowering-Young-Children más allá de UX • Consideraciones para diseñar para niños. • Las bases de diseño cambian considerablemente • Human factors to consider • . • Contiene algunos How to: • Participatory Design with kids with-Apps-Empowering-Young-Children-EuroIA2011.pdf 6
  7. 7. EuroIAMensajes principales >> Acaban de publicar un libro para crear AI• Pervasive IA for the sentient city Resmini&Lucarosati multicanal.From physical structure to information flow.La presentación es muy visual pero sirve para presentar losconceptos de su libro:Information is going everywhere, bleeding out of we thought wascyberspace and back into the real world: increasingly, many tasks weperform every day not only constantly require us to move betweendifferent media, but actually have us move from the digital to thephysical environment and back. Web del libro & blog:•Beyond the Polar BearComo el Domain Modelling permite crear una IA que permite: Shared model + shared language + shared understanding =consistent UX. “Think How the web has changed -It‟s still about making the shortest route to well-organised content -Primary routes to content have shifted from silos to aggregators -Design for a world where Google is your homepage, Wikipedia is your CMS, and humans, software developers and machines are your users” Notas: atherton 7
  8. 8. EuroIAMensajes principales• Users, Experience, and beyond. Eric Reiss  Eric‟s 1st Law of UX :If a site does not solve your user‟s problems, it will not solve your company‟s either. Eric‟s 2nd Law of UX :User experience is the sum of a series of interactions between people, devices, and events. Eric‟s 3rd Law of UX :There are three types of interaction: active, passive and secondary Eric‟s 4th Law of UX: UX design represents the conscious act of coordinating interactions, acknowledging interactions, and reducing negative interactions. NOTAS: experience-and-beyond-eric-reiss >> Ideas a importar: cómo trabajar conjuntamente la estrategia de la experiencia de usuario con los clientes. Es una aproximación muy practica, visual y quantitativa de dónde estan los pain points. •Understanding the Nature of Resistance Interesante más allá deGenial! Cómo identificar resitencias cuando comunicamos UXideas nuevas, cómo redirigir situaciones complicadas: “We are all consultants. You can advice, recommend, influence Attend to feelings that are under the surface. Resistance is futile natural Resistance is an emotional process Resistance is discomfort expressed indirectly” NOTE: 8
  9. 9. EuroIAMensajes principales• Does a rich GUI make the bank richerEjemplos de rediseño de paginas de gestión para un banco escandinavo.Es muy visual, muestra las nuevas pantallas. “The old website did not support the banks business goals. The old graphic design did not evoke the special "western Norway feeling”. More than half of the bank‟s 240.000 customers do their online banking 6 times a month on average! “•Extending the storytelling: Blending IA and contentstrategy”Boon argues that all of the different disciplines that make up the family of UX should borrow types of deliverables from each other.Nobody “just does site maps” or “just does wireframes”. He also isn‟ta fan of the agile-driven mantra that deliverables are not worthwhile.He said:“People say „dont do the deliverables, do the work‟. I‟m not surewhen deliverables became evil”Boon suggested two types of lo-fidelity “blended deliverable”that could be used early on in projects, which bring togetheraspects of content strategy, IA and product strategy. Notes boon-sheridan.php 9
  10. 10. EuroIAPresentaciones seleccionadas•Filling in the IA gapIn her closing plenary at EuroIA in Prague, Margaret Hanleyshared what make Information Architecture unique and valuable for user experience design.---- es una buena reflexión de IA, UX despues de 10 años-----NOTAS: 10
  11. 11. EuroIAPresentaciones seleccionadas•Truth and Dare, Jason Mesut Fue muy controvertida. Lo que veis no es la portada, es unade la slides, os invito a leerla para dejar de pensar en lasgrandes estrellas: TODOS somos unos Rock Stars “Truths • There is no universal truth in UX • I am here to: help because I care, learn from practitioners, recruit real talent • Sometimes the quietest people have the best things to say • Silver bullets aredangerousWe need multipleweapons, and to knowwhen and how to use them • There are no silver bullets in UX. Repeating them can weakens us. • Most UX people don"t articulate what they do and how they are different from others NOTAS: • Our bubble will burst unless we stamp out the greedy pretenders mesut • There are more non-UCD success storiesthan UCD successstories • Most UX people are not built for strategy Dares • Don"t tweet soundbites • Critique conference talks • Call bullshit on celebrity UX rockstars • Map your UX shape and focus your future • Get into the heads of others • Try more designing, less researching • Commit to strategy, or focus on UX • Share opinions & be prepared to change” 11
  12. 12. Silvia