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Design for Good

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We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider - at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs.

This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce Universal Responsibility into your understanding of problems, so you can go a step ahead and design for good.

You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!

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Design for Good

  1. Design for GoodEveryday in every project @silviacalvet
  2. ►http://www.youtube.com/watch?v=q8LKaASRGYQThis talk is a call to action ♥≋⚇
  3. ► https://vimeo.com/19131028We care about people UX is the most beautiful job
  4. Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as • An evolving concept based on creative assets • Potentially generating economic growth and development • Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement • Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism • A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy The Creative Economy Revenues come for intangible
  5. Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as • An evolving concept based on creative assets • An evolving concept based on creative assets • Potentially generating economic growth and development • Potentially generating economic growth and development •Holding the potential toincome generation, job creation and job creation • Holding the potential to foster foster income generation, export earnings while promoting social inclusion, cultural diversity and human developement and export earnings while promoting social inclusion, cultural •diversity and human development Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism • Embracing economic, cultural and social aspects a development dimension and •intellectual property and tourism activities with A set of knowledge-based economic interacting with technology, cross-cutting linkages at amacro and micro levels to overall economy •A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy The Creative Economy Revenues come for intangible
  6. Guillermo Montojo daniel_littlewood ccorantioquiaWorld Wide Wild Martin Gommel Crisis, Pain, Stress... xplan303ex
  7. IFRC nyealumniadvisor mermaid99We are doing... But not enough Ethan.K El blog de apa
  8. ☐ The governmentWho do you think willchange the world tobe a better place? ☐ The non-profits ☐ I, you, we
  9. ☐ The governmentWho do you think willchange the world tobe a better place? ☐ The non-profits...exactly! ☐ I, you, we
  10. Germany ♀ What stops you from doing more? ‟ Time.” 7am 12pm 16pm 20pm LetterGetting ready. fromDressed with Yummy Volunteer @ work @ work ethical Recyclingorganic bio meal work bankcotton stuff services Emotional intensity about Good Actions for a real good
  11. United Kingdom ♂ ‟My job isnt focused on solving societal problems. I would prefer a job like that, but not enough opportunities are around, or I couldnt afford the poor salary to do them.” 7am 12pm 16pm 20pm Letter from YummyRecycle @ work @ work his ethical bio meal bank services Emotional intensity about Good Actions for a real good
  12. France ♀ ‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.” 7am 12pm 16pm 20pmGetting ready. Donation to YummyDressed with @ work @ work Quarterly Recycling Children bio mealorganic stuff Newsletter charity Emotional intensity about Good Actions for a real good
  13. Spain ♀ ‟I try to do projects that are respectful and transparent to the people.” 7am 12pm 16pm 20pm RecycleGettingready @ work Lunch @ work Quarterly Newsletter Emotional intensity about Good Actions for a real good
  14. The Netherlands ♂ ‟I feel that as ux designers we have a chance to make people worry less about, and spend less time on, work- related things and spend more time together.” 7am 12pm 16pm 20pmGetting ready. News Letter fromDressed with Yummy @ work @ work from his ethicalorganic bio meal bank servicescotton stuff Emotional intensity about Good Actions for a real good
  15. WHAT...? Don’t Panic. Relax,
  16. ♥≋⚇WHAT...? Don’t Panic. Relax,
  17. ♥≋⚇WHAT...? Don’t Panic. Relax,
  18. http://www.thepeoplessupermarket.org ► http://youtu.be/pKISELngWj0 The People’s Social innovators Supermarket
  19. Inspired by the positive energy ofDreams vs compulsiveconsumerism.Rational & Planned shoppingvs Impulsive & Irrational.Focused on satisfaction of savingvs credit stress. Business with heart Accidental Social innovators
  20. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/ Human production and Science & Business consumption patterns are no longer sustainable
  21. Text http://www.gemeinwohl-oekonomie.org/en Market values & Social values noCommon Welfare Economy longer oppose each other
  22. Today, more than ever before, lifemust be characterized by a senseof Universal responsibility, notonly nation to nation and human tohuman, but also human toother forms of life. leehowellphotography Buddhist Approach Compassion & empathy
  23. http://designthatmatters.org/portfolio/projects/incubator/ R&D Understanding the problem
  24. You are a change agent everyday ♥≋⚇
  25. You are a change agent everyday ♥≋⚇
  26. STARTsome day is today NOW Thank you @silviacalvet

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