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Architecting Happiness

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Muy breve presentación de los resultados del estudio de Architecting Happiness. Más foco en que as la Felicidad, el Bienestar (wellbeing) y algunas recomendaciones más de como aplicarla en el día a día de UX.

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Architecting Happiness

  1. 1. ARCHITECTING HAPPINESS WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION Silvia Calvet @silviacalvet @ArchitHappiness
  2. 2. 1 Architecting 2 Architecting Happiness 3 Bienestar 4 UX & Flourishing
  3. 3. 1Architecting
  4. 4. www.flickr.com/photos/dimsis/2459340424 ARCHITECTING HAPPINESS
  5. 5. UX
  6. 6. …¿cómo son nuestros proyectos?
  7. 7. Trabajamos para hacer felices a las personas Slide from Marco van Hout. Quantified self presentation.
  8. 8. Trabajamos para hacer felices a las personas Slide from Marco van Hout. Quantified self presentation.
  9. 9. 2Architecting Happines
  10. 10. ( ) ¿Quién esta involucrado en crear buenas experiencias?
  11. 11. [Happy] Usuarios Stakeholders [Objetivos de Negocio] [Happy] Creadores Diseñadores, Desarrolladores, Creadores, Gestores [& Others] Servicios & Productos Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario) Architecting Happiness
  12. 12. Encuesta online Entrevistas Referencias + 100 respuestas + 20 países Participantes: De: compañías, agencias, consultorías y startups Especialistas, Líderes de equipo, Project Managers y Emprendedores Con experiencia en AI, UX, VD, Coding, Management y Comunicación. 15+ participantes de USA, España, Holanda. De: agencias, consultoras y startups Libros Videos Artículos y Posts Architecting Happiness
  13. 13. ¿Qué es la felicidad para los creadores? “Well-being cannot exist just in your own head. Well- being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.” — Martin Seligman “Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” — Buddha 42% 33% Architecting Happiness
  14. 14. Los que creamos productos/ servicios para otros, creemos que nuestro trabajo está relacionado con dar felicidad a quien los usa. A lot 64% Making customers/ users happy makes me happy. How much impact do you think your work has on overall customer happiness? 44% Do you believe that your work is related to any of these concepts? * 46% Some* Architecting Happiness
  15. 15. “ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy. Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“ Architecting Happiness
  16. 16. People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience. “ Architecting Happiness
  17. 17. Según la experiencia de muchos creadores, las empresas no buscan “la felicidad” de sus clientes. In your experience, do you think that business looks for happy customers? Not always. They don't understand that happy customers are key for profitability. Only sometimes. They don't care enough about customers. 50% 32% Architecting Happiness
  18. 18. Las empresas no ven el valor de impactar en las emociones positivas. Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction. The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain. “ “ Architecting Happiness
  19. 19. The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work? “ Architecting Happiness
  20. 20. The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness. 31% There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman 7% * Architecting Happiness
  21. 21. 3Bienestar Wellbeing
  22. 22. ¿Existe una definición? Felicidad
  23. 23. Confucio Budismo Great Eastern https://www.flickr.com/photos/eafit/8518860248 https://www.flickr.com/photos/manuuuuuu/6135618283
  24. 24. Confucio Budismo Great Eastern https://www.flickr.com/photos/eafit/8518860248 https://www.flickr.com/photos/manuuuuuu/6135618283 Aristóteles Tradición Clásica La Felicidad es alcanzable. Es gozo y virtud.
  25. 25. https://www.flickr.com/photos/storm-crypt/3790548505 https://www.flickr.com/photos/besosyflores/8782919776 Tradición Judeo-Christiana
  26. 26. https://www.flickr.com/photos/storm-crypt/3790548505 https://www.flickr.com/photos/besosyflores/8782919776 Tradición Judeo-Christiana Revolución & Enciclopedia John Stuart Mill Jeremy Bent ham
  27. 27. La felicidad es un derecho.
  28. 28. La felicidad es un derecho.
  29. 29. Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Cómo la Ciencia define la Felicidad A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681 Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “ Positive affect Life satisfaction
  30. 30. Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Cómo la Ciencia define la Felicidad A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681 Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “ Positive affect Life satisfaction
  31. 31. Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Cómo la Ciencia define la Felicidad A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681 Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “ Positive affect Life satisfaction
  32. 32. Life satisfactionPositive affect Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Cómo la Ciencia define la Felicidad Positive affect A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). Life satisfaction Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “
  33. 33. Life satisfactionPositive affect Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Positive affect A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). Life satisfaction Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “ Ahora hablamos de wellbeing
  34. 34. Life satisfactionPositive affect Life satisfaction “A general assessment that, as a whole, one's life is good and worth living. Researchers usually measure life satisfaction by using the Satisfaction with Life Scale Positive affect A technical term to describe the experience of feeling a positive emotion, such as joy, love, or amusement. It is often measured using the Positive and Negative Affect Schedule (PANAS). Life satisfaction Happiness = Subjective well-being The experience of joy, contentment, or positive well-being, combined with a sense that one’s life is good, meaningful, and worthwhile.” Sonja Lyubomirsky. 2007 “ Ahora hablamos de wellbeing
  35. 35. Felicidad 28 Psicología positiva Well-being theoryMaslow 1980-90s Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González Concepto “Flourishing” Set point “50+10+40” 1954 Flow 1998 20122005 Psicología Positiva
  36. 36. Mihaly Csikszentmihalyi: Flow Óptimo Nivel de habilidad Niveldereto Psicología Positiva
  37. 37. Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience Prosperar Fredrickson & Losada: Flourishing Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing poder de recuperación estar bien mejorar la vida para generaciones futuras crecimiento “ Psicología Positiva
  38. 38. Martin Seligman: Well-being theory placer felicidad emoción satisfacción La combinación de pasión y concentra- ción crea un estado de absorción en la actividad Busca relaciones auténticas. Encuentra dónde sumar. La búsqueda del dominio y del éxito E P R M A Positive emotions Accomplishments Meaning Engagement Relationships Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb) Freepik (happy usuario) FelicidadPsicología Positiva
  39. 39. https://www.flickr.com/photos/stevenpisano/19667616963 Mitos sobre la felicidad
  40. 40. https://www.flickr.com/photos/stevenpisano/19667616963 https://www.flickr.com/photos/photosbyzoe/15048606820 Mitos sobre la felicidad
  41. 41. Tony Hsieh: Delivering happiness movement Source: adapted from http://deliveringhappiness.com/ Tiempo Placer Pasión (flow) Propósito superior Felicidad The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake) Felices en el trabajo
  42. 42. Why Be Happy? Estudio tras estudio demuestran que Ser Feliz impacto en y mejoran otros aspectos de nuestra vida: Al ser felices, mejora nuestra autoestima y confianza. ALEGRÍA AMOR ORGULLO SALUD FÍSICA SISTEMA INMUNOLÓGICO ENGAGEMENT PARA TRABAJAR CON LOS DEMÁS SALUD MENTAL Además, cuando somos felices no sólo nos beneficiamos nosotros, si no también a los que nos rodean, a nuestra familia, nuestra comunidad y a la sociedad en general!
  43. 43. Why Be Happy? Estudio tras estudio demuestran que Ser Feliz impacto en y mejoran otros aspectos de nuestra vida: Al ser felices, mejora nuestra autoestima y confianza. ALEGRÍA AMOR ORGULLO SALUD FÍSICA SISTEMA INMUNOLÓGICO ENGAGEMENT PARA TRABAJAR CON LOS DEMÁS SALUD MENTAL Además, cuando somos felices no sólo nos beneficiamos nosotros, si no también a los que nos rodean, a nuestra familia, nuestra comunidad y a la sociedad en general!
  44. 44. Why Be Happy? Estudio tras estudio demuestran que Ser Feliz impacto en y mejoran otros aspectos de nuestra vida: Al ser felices, mejora nuestra autoestima y confianza. ALEGRÍA AMOR ORGULLO SALUD FÍSICA SISTEMA INMUNOLÓGICO ENGAGEMENT PARA TRABAJAR CON LOS DEMÁS SALUD MENTAL Además, cuando somos felices no sólo nos beneficiamos nosotros, si no también a los que nos rodean, a nuestra familia, nuestra comunidad y a la sociedad en general!
  45. 45. Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change” S. Lyubomirsky: Determinants of Happiness Factores de influencia en los niveles de felicidad crónicas Tendencias genéticas Actividades intencionadas Circunstancias 10% 50% 40% ¿De verdad podemos ser felices?
  46. 46. Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change” S. Lyubomirsky: Determinants of Happiness Factores de influencia en los niveles de felicidad crónicas Tendencias genéticas Actividades intencionadas Circunstancias 10% 50% 40% ¿De verdad podemos ser felices?
  47. 47. 4UX & ‘Flourishing’
  48. 48. Meaningful Delightful Usable Diseñar para la felicidad
  49. 49. http://vimeo.com/107170653 Anna Pohlmeyer ‘From User Experiences to Human Experience’ Positive Design
  50. 50. https://hassenzahl.wordpress.com/user-experience-and-experience-design-2/ Experience design
  51. 51. ¿Qué puedes hacer?
  52. 52. http://issuu.com/ delftinstituteofpositivedesign/docs/ issuu/1 Positive Design
  53. 53. Meaning & Feelings The 7 needs Relatedness Security Competence Popularity Stimulation Autonomy Meaning https://hassenzahl.wordpress.com/ user-experience-and-experience- design-2/ Experience Design
  54. 54. Actitud
  55. 55. Evita trabajar en espacios Asépticos Emociones https://www.flickr.com/photos/monashuni/8228008439
  56. 56. Evita trabajar en espacios Asépticos Silos https://www.flickr.com/photos/slobirdr/4766018037
  57. 57. Ensúciate las manos Nooo ooooo ooo! https://www.flickr.com/photos/jonord/512488302
  58. 58. Ensúciate las manos Evita dark patterns https://www.flickr.com/photos/thomashawk/38189842
  59. 59. Happiness path Se anticipa Disfrute (savor) Se cuenta, Se comparte Se recuerda Semanas Días Ahora Minutos SemanasHoy Hoy
  60. 60. Silvia Calvet silviacalvet@gmail.com | @silviacalvet www.architectinghappiness.org @ArchitHappiness GRACIAS

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