Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Measuring and Monitoring Age-Friendly Cities

225 views

Published on

To a and to monitor accelerate progress and accountability of the global Age-Friendly Cities initiative, we need to consolidate the best thinking into a single tool that is simple to use and that applies a consistent set of indicators and a standardized ‘scoring’ system.

We believe that the starting point for an Age-Friendly City is physiological ageing . This compels us to ensure that the unique physical needs of older people are accomodated in a way that’s natural and beneficial for all ages.

Checklists are the most common, yet very rudimentary way to evaluate whether a city, brand, or any environment is Age-Friendly. However, subjective evaluations have major limitations.

This was our starting point to create the Age-Friendly Audit Tool - a tool that can be used to evaluate all the situations where older people live, work, seek medical care and spend their money.

We’ve achieved this by codifying 25 ways that ageing impairs the senses, body and mind.

These 25 physiological effects of ageing were determined as a result of the extensive research that resulted in our book ‘Marketing to the Ageing Consumer’ (Palgrave Macmillan 2013). Our models and research apply equally to the workplace and designing Age-Friendly cities.

The AF Tool has been created for planners, administrators, designers, and customer experience professionals to predict, measure and monitor issues that may present barriers for older people.

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Measuring and Monitoring Age-Friendly Cities

  1. 1. © Silver Group 2016 Kim Walker, CEO Silver Group www.age-friendly.com
  2. 2. Hooray for big data © Silver Group 2016
  3. 3. But there are issues ….. © Silver Group 2016
  4. 4. In the commercial world, clients want to know © Silver Group 2016 “How Age-Friendly are we relative to our other products, other brands and competitors?" •  Communications •  Common areas •  Rooms •  Online •  Service
  5. 5. © Silver Group 2016
  6. 6. © Silver Group 2016 3.9 3.1 4.1 2.9 0 1 2 3 4 5 Sydney Toronto All cities Melbourne Age-Friendly Buildings Source: Fictitious data for illustration purposes only
  7. 7. Improvements over time © Silver Group 2016 2.5 2.8 3.5 3.7 3.9 2.6 2.7 2.8 2.9 3.1 2.5 2.7 3 3.5 4.1 2.3 2.5 2.8 2.9 2.9 2 2.5 3 3.5 4 2011 2012 2013 2014 2015 Sydney Melbourne Toronto All cities Source: Fictitious data for illustration purposes only
  8. 8. Key strengths © Silver Group 2016 Sydney Melbourne Toronto All cities Adequate Signage 4 3 5 2.5 Elevators 4 3 3 3.5 Flooring 3 2 3.5 2.5 Public Toilets 4 4 5 3.5 Railings on Stairs 3 3 3.5 3.5 Ramps 4 3.5 4.5 3 Rest Areas 4 2.5 3.5 2 Stairs 5 3.5 4.5 3 3.9 3.1 4.1 2.9 Source: Fictitious data for illustration purposes only
  9. 9. Other comparisons are revealing © Silver Group 2016 0 1 2 3 4 5 Buildings Civic Participation Communication and Information Community and Health Services Community Support EmploymentHousing Outdoor Spaces Respect and Social Inclusion Social Participation Transportation Sydney Melbourne Toronto All cities Source: Fictitious data for illustration purposes only
  10. 10. 170 items. 5 hotels. 4 cities. © Silver Group 2016 Source: AF Brands. Case study
  11. 11. © Silver Group 2016 Source: AF Brands. Case study
  12. 12. With this information we can …. 1.  Understand strengths and weaknesses 2.  Prioritise actions and budgets 3.  Take corrective action 4.  Monitor progress – absolute and relative 5.  Learn from the experience of others © Silver Group 2016
  13. 13. © Silver Group 2016 Galileo
  14. 14. © Silver Group 2016
  15. 15. © Silver Group 2016 ageing body ageing mind ageing senses
  16. 16. © Silver Group 2016
  17. 17. The AF Toolset © Silver Group 2016
  18. 18. A wealth of great thinking © Silver Group 2016 SWEAT-R
  19. 19. The challenge 1.  Consolidate the best thinking in a single tool 2.  Simple to use 3.  A consistent set of indicators 4.  Use a standardized ‘scoring’ system 5.  Allows multiple, simultaneous inputs 6.  Open source for constant improvement 7.  Low cost 8.  An over-riding philosophy © Silver Group 2016
  20. 20. © Silver Group 2016
  21. 21. © Silver Group 2016 WHAT WE HAVE DONE Created and tested a platform to measure Age-Friendliness WHAT YOU CAN DO Try the AF Cities app and let us have your feedback WHAT WE CAN DO TOGETHER Consolidate the indicators, develop the questions and metrics
  22. 22. Email: kim@silvergroup.asia Twitter: @ageingworld © Silver Group 2016 One audit at a time Making the world more Age-Friendly

×