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Turning Gen "Y" into Gen "V" - A Blueprint for Millennial Volunteer Success

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Originally presented at the 2016 Meals on Wheels Annual Conference in Nashville, Tenn., this presentation explores generational differences you need to pay attention to for volunteer engagement. Debunking myths about the Millennial Generation and applying that hard data to concrete tactics, you'll gain an understanding of how to engage, coordinate and retain this new generation of volunteers.

Published in: Government & Nonprofit
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Turning Gen "Y" into Gen "V" - A Blueprint for Millennial Volunteer Success

  1. 1. TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE & EXPO AUGUST 31 – SEPTEMBER 2, 2016
  2. 2. TURNING GEN “Y” INTO GEN “V”: A BLUEPRINT FOR MILLENNIAL VOLUNTEER SUCCESS TUESDAY, AUGUST 30, 2016
  3. 3. SHARI TISHMAN SENIOR MARKETING MANAGER, NITRO INC.
  4. 4. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO DOES THIS LOOK FAMILIAR?
  5. 5. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO DOES THIS SOUND FAMILIAR? “We want, and need, people to volunteer, but not because they feel guilted into doing it, but because they see it as a truly rewarding opportunity to spend a little time with some amazing people.”
  6. 6. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SO WHAT ARE THE RESULTS SO FAR?? You Tell Me! (Audience Poll)
  7. 7. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SUCCESS DOES NOT EQUAL EASY What happens when an organization has an influx of volunteers for whom they are not prepared? • Coordination/management issues • Training challenges • Budget shortages (volunteer programs cost money!) Who has a story to tell?
  8. 8. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHO ARE THESE VOLUNTEERS? Debunking Common Millennial Myths
  9. 9. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #1: MILLENNIALS ARE LAZY True False
  10. 10. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #1: MILLENNIALS ARE LAZY True False
  11. 11. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #2: MILLENNIALS ARE TECHNO-CRAZY True False
  12. 12. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #2: MILLENNIALS ARE TECHNO-CRAZY True False
  13. 13. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #3: MILLENNIALS HAVE NO PRIVACY BOUNDARIES True False
  14. 14. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #3: MILLENNIALS HAVE NO PRIVACY BOUNDARIES True False
  15. 15. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #4: MILLENNIALS ARE CHRONIC JOB-HOPPERS True False
  16. 16. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #4: MILLENNIALS ARE CHRONIC JOB-HOPPERS True False
  17. 17. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #5: MILLENNIALS ARE DIFFERENT THAN PREVIOUS GENERATIONS AT THEIR AGE… True False
  18. 18. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #5: MILLENNIALS ARE DIFFERENT THAN PREVIOUS GENERATIONS AT THEIR AGE… True False
  19. 19. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHAT DO THEY WANT FROM YOU? • To have an impact on their CAUSE • Social capital • Learning/education resources • Professional opportunities • Fun and adventure
  20. 20. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHAT DO YOU WANT FROM THEM? You Tell Me! (Audience Poll)
  21. 21. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO LET’S TALK TACTICS
  22. 22. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MAKE IT A SOCIAL THING • Create cohorts - 78% of Millennials prefer to do cause work as part of a group (Millennial Impact Report) - Plan group trainings, activities
  23. 23. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MAKE IT AN EDUCATIONAL THING • Millennials prefer to perform smaller actions before fully committing to a cause - Onboarding funnel - Be flexible! • Form cross-generation partnerships – or even mentorships - Include plenty of chapter-sponsored time for mixing (and for debunking myths…)
  24. 24. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO OFFER LEADERSHIP OPPORTUNITIES • Millennials often prefer to volunteer their skills - Expand volunteer options to fit skills of volunteers - This could enable easier involvement by employers… • Form an ambassador program - Volunteers engaging other volunteers
  25. 25. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SET EXPECTATIONS • On both sides of the aisle - What do you expect of them? - What do they expect of you? • Consider a volunteer Bill of Rights • If you don’t have one yet, formalize an onboarding and training program – not just for specific tasks, but into your organization as a whole.
  26. 26. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SHOW IMPACT & APPRECIATION (Not just for Millennials!) • Newsletters/reports • Thank you notes • Awards • Storytelling
  27. 27. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SOME RESOURCES FOR YOU • Millennial Impact Report • Volunteering & Civic Life in America • Pew Research Center • VolunteerMatch - “Engaging Volunteers” blog - Free webinars
  28. 28. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO QUESTIONS AND GROUP WORKSHOP

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