Internet

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  • A list of procedures and steps, or a lecture slide with media.
  • Internet

    1. 1. PRESENTATION ON INTERNET ADVERTISEMENT By –
    2. 2. History of Online Advertising 1994: Banner ads, pay-perimpression 1998: Sponsored search, pay-per-click 1st-price auction Banner ads for Zima and AT&T appear on hotwired.com. GoTo.com develops keywordbased advertising with pay-perclick sales. 1996: Affiliate marketing, pay-peracquisition 2002: Sponsored search, pay-per-click 2nd-price auction Amazon/EPage/CDNow pay hosts for sales generated through ads on their sites. Google introduces AdWords, a second-price keyword auction with a number of innovations.
    3. 3. History of internet advertising
    4. 4. Types of online advertisement  Display Advertising  Affiliate marketing  Social Network Advertising  Search Engine Marketing (SEM)  Mobile Advertising
    5. 5. Advertising On the Web      Online Ads:  Banner Ads, Sponsored Search Ads, Pay-per-Sale ads. Targeting:  Show to particular set of viewers. Measurement:  Accurate Metrics: Clicks, Tracked Purchases. What is being Sold:  Pay-per-Click, Pay-per-Action, Pay-per-Impression Pricing:  Auctions
    6. 6. Advantages of internet advertising  Cost efficiency  Target marketing  Interactivity and Feedback  Captive Audience
    7. 7. Disadvantage  Personal Touch  Some Methods Costly  Expert Insight  Customers Ignore Ads  Viewing Problems  Too Many Options
    8. 8. Online Advertising Aspects  Google Ad Systems:      Bid Management & Campaign Optimization for Advertisers   Short-term vs. Long-term effect of ads. Planning: Ad Auctions & Ad Reservations.  Stochastic/Dynamic Inventory Planning   Sponsored Search: AdWord Auctions. Contextual Ads (AdSense) & Display Ads (DoubleClick) Ad Exchange Social Ads, YouTube, TV ads. Pricing: Auctions vs Contracts Ad Serving  Online Stochastic Assignment Problems
    9. 9. Future of Online Advertising  Measurements  Pricing  Experimentation  Other form of Advertising:  TV Ads   Ad Exchanges Social Ads

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