The document outlines the various details that are part of creating a successful event, referred to as the "secret sauce". It lists elements like identity, badges, timing of food/beverages, photo and video coverage, chair setup, presentation areas, signage, merchandise, VIP treatment of speakers and sponsors, off-stage activities, surprises, and other considerations like a DJ, mobile app, open bar, venue locations, and hotel amenities. All of these small details are argued to contribute to the overall success of the event experience.

1. Big Omaha: Details are (part of) the Secret Sauce
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2. Identity
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3. Badges
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4. Badges
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5. Timing & Food/Bev at Venue
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6. Photos & Video
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7. Chairs
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8. Presentation Setup
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9. Stage Signage
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10. T-Shirts & Store
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11. Speakers & Sponsors are VIPs
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12. Off the Stage
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13. Surprises
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14. - Identity
- Badges
- Timing & Food/Bev at Venue
- Photos & Video
- Chairs
- Presentation Setup
- Stage Signage
- T-Shirt & Store
- Speakers & Sponsors are VIPs
- Off the Stage
- Surprises
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15. Other
- DJ
- iPhone App
- Open Bar
- Venue Locations
- Hotel Coolness
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