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Ppc

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Ppc

  1. 1. Copyright Clickthrough Marketing Ltd ©2007 BEST PRACTICE GUIDE SUCCESSFUL PAY PER CLICK MARKETING
  2. 2. ClickThrough are experts in: • Advanced level SEO • Multi-lingual SEO • Pay Per Click Marketing • Website Conversion Enhancement • Online PR & Monitoring • Affiliate Marketing Support • Blog & Forum Marketing Strategy • Website Analytics
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  4. 4. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Executive Summary
  5. 5. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Frequently Asked Questions
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  8. 8. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Stages To Successful PPC
  9. 9. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  10. 10. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Search Phrase Research & Selection • • • • •
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  13. 13. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Bid Management
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  16. 16. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  17. 17. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Reporting & ROI Tracking
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  19. 19. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Creative Advert Writing
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  21. 21. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com 8% CTR 15 pence per click 1.5% CTR 23 pence per click
  22. 22. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Conversion Enhancement
  23. 23. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Good advert Poor landing page
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  27. 27. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Who Are ClickThrough • • • • • • • • •

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