De Beer

2,084 views

Published on

Case study on de beer

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,084
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
60
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

De Beer

  1. 1. Presented By: Fr. Alphonse Aind Gunnidhee Patel Harsha Chouhan Kumud Shankar Rashmi Tirkey Sikander Kushwaha 09/10/09 XIDAS, Jabalpur Presentation on
  2. 2. About De Beer <ul><li>Founded in 1888 by Cecil Rhodes. </li></ul><ul><li>Nicky Oppenheirner is present chairman </li></ul><ul><li>Head Quarter :- Johannesburg, S.A </li></ul><ul><li>Product: Diamond </li></ul><ul><li>Industry: Exploitation, Mining and trading of Diamond. </li></ul><ul><li>Revenue: 6.8 Billion (2008) </li></ul>09/10/09 XIDAS, Jabalpur
  3. 3. Case in Brief <ul><li>In the year 1996 firm has achieved the 12 % turnover growth and 13% profit growth after two decades. </li></ul><ul><li>Eighty were bed years for diamond industry in both side (demand & supply) due to Oil crises, the Gulf War, political uncertainty in US, Europe as well as in Africa. </li></ul><ul><li>At the same time zirconium based diamond emerge as a alternative to diamond. As well as loose talk by IMF and World bank abut the back to gold standard hits hard to De beer </li></ul>09/10/09 XIDAS, Jabalpur
  4. 4. 09/10/09 XIDAS, Jabalpur De Beer @ Porter Model Suppliers’ powers of negotiation Threats from substitute products Customers’ powers of negotiation Threats from New competitors Competition in the sector
  5. 5. Cont.. 09/10/09 XIDAS, Jabalpur
  6. 6. M A R K E T G R O W T H Market Share High L O W H I G H Low M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High Solitaire Diamond @ BCG Matrix 09/10/09 XIDAS, Jabalpur
  7. 7. De Beer @ Ansoff Matrix 09/10/09 XIDAS, Jabalpur
  8. 8. De Beer @ SCA 09/10/09 XIDAS, Jabalpur <ul><li>Resources </li></ul><ul><li>Own Mining; </li></ul><ul><li>Experienced Hands; </li></ul><ul><li>Upgraded Technology </li></ul><ul><li>Capabilities </li></ul><ul><li>Expertise in cutting diamond; </li></ul><ul><li>Modern R & D facility; </li></ul><ul><li>Distinctive Competencies </li></ul><ul><li>Strong brand positioning; </li></ul><ul><li>Price leadership; </li></ul><ul><li>Team bound. </li></ul><ul><li>Strong linkages B/W supplier and whole seller , </li></ul><ul><li>Differentiation Advantage </li></ul><ul><li>Ability to deliver diamond at low price; </li></ul><ul><li>Control over product mix; </li></ul><ul><li>Value Creation </li></ul><ul><li>providing low price Range of rings, Ornament etc </li></ul>
  9. 9. Now It’s YOUR TURN! 09/10/09 XIDAS, Jabalpur

×