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How to sell User Experience?

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Presentation on User Experience Camp Europe 2011 in Berlin.
If you have any questions or tips, don't hesitate to contact me on e-mail jiri.sekera@refresh.cz or Twitter @signalizer.

Published in: Business
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How to sell User Experience?

  1. 1. Jiri SekeraHow to sell User Experience
  2. 2. AAA Rated SpeakerI was…AsocialArrogantAbsolutely bad in business
  3. 3. What isUser Experience?
  4. 4. ISO 9241-210„ a persons perceptions and responses thatresult from the use or anticipated use of aproduct, system or service“„ user experience includes all the usersemotions, beliefs, preferences, perceptions,physical and psychological responses, behaviorsand accomplishments that occur before, duringand after use“
  5. 5. Who cares… ?
  6. 6. Competitive advantage1) Functionality2) Usability3) Accessability4) Look5) User Experience
  7. 7. Whats UX with me?
  8. 8. Whats UX with me?
  9. 9. Personas!
  10. 10. Boss
  11. 11. Marketing
  12. 12. Account Manager
  13. 13. Project Manager
  14. 14. Developers & Designers
  15. 15. Stakeholders1) Boss2) Marketing3) Account Manager4) Project Manager5) Developers & Designers
  16. 16. Stakeholders1) Boss2) Marketing3) Account Manager4) Project Manager5) Developers & Designers
  17. 17. Stakeholders1) Boss2) Marketing3) Account Manager4) Project Manager5) Developers & Designers
  18. 18. Fear!
  19. 19. Stakeholders1) Boss2) Marketing3) Account Manager4) Project Manager5) Developers & Designers
  20. 20. Be ImpeccableWith Your Word
  21. 21. Don’t take Anything Personally
  22. 22. 3 person view rdYou ClientParent ParentAdult AdultChild Child
  23. 23. Don’t MakeAssumptions
  24. 24. Always Do Your Best … but no more!
  25. 25. Conclusion1) UX matters!2) Know your role3) Sell benefits, not actions4) Think about UX of yourself5) Be Impeccable With Your Word6) Don’t take Anything Personally7) Don’t Make Assumptions8) Always Do Your Best… but no more!
  26. 26. Thanks!jiri.sekera@refresh.cz

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