Effective Email Marketing

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If you are not connecting with your customers...someone else will!
Make email Marketing your customer connecting strategy

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Effective Email Marketing

  1. 1. Email MarketingOne of the most profitable strategies available to every business owner...provided it’s done right! http://stickybeakmarketing.com
  2. 2. Email Marketing• There are now more than 1 BILLION Internetusers worldwide -- and 90% of them use email.• 70% of users receive opt-in email from onlinebusinesses.• 82% of online buyers have made at least onepurchase in response to an email promotion.• 32% have made an immediate online purchasein response to an email.
  3. 3. 4 Keys to Success in Business1. Have an clearly defined Target Market2. Differentiate from Your Competition3. Success is 80% marketing, 20% product4. Always measure and fine tune
  4. 4. Identify Your Market1. Who are your Customers?2. Identifying your Target Market (s)3. Segmenting and finding the most profitable
  5. 5. Which Client?Entrepreneurs RetailersTrade’sPeople Professionals
  6. 6. Find the Pain, is it aheadache…then offer Aspirin:If your customer doesn’t have a headache, they won’t buy your aspirin.
  7. 7. Which Client?Entrepreneurs RetailersTrade’sPeople Professionals
  8. 8. 10 Proven Email Marketing Strategies1. Develop relationships and establish credibility by offering free information2. Encourage website visits by announcing regular specials3. Host "Customer Only" events4. Include promotions in appointment reminders5. Follow up with your hottest leads http://stickybeakmarketing.com
  9. 9. 10 Proven Email Marketing Strategies6. Offer electronic "loyalty coupons"7. Send follow-up offers to your customers8. Encourage "Send to a Friend" referrals9. Deliver your product electronically10. Use email to sell your knowledge and create recurring revenue http://stickybeakmarketing.com
  10. 10. 10 Proven Email Marketing Strategies1. Develop relationships and establish credibility by offering free information2. Encourage website visits by announcing regular specials3. Host "Customer Only" events4. Include promotions in appointment reminders5. Follow up with your hottest leads6. Offer electronic "loyalty coupons"7. Send follow-up offers to your customers8. Encourage "Send to a Friend" referrals9. Deliver your product electronically10. Use email to sell your knowledge and create recurring revenue http://stickybeakmarketing.com

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